
Vivienne Westwood AW20 Runway
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Staged inside the baroque St John’s Smith Square, My Beautiful City produced a A/W show that doubled as a live manifesto, models, actors and activists voiced Westwood’s political stance in a location symbolic of UK power. A runway as protest moment for the books.

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Runway production set within a historic London venue, where elevated catwalk design and frontal staging amplify visibility and audience connection. Lighting and layout frame each look with clarity, transforming fashion presentation into a powerful, performance-led statement.
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Runway production set within a historic London venue, where elevated catwalk design and frontal staging amplify visibility and audience connection. Lighting and layout frame each look with clarity, transforming fashion presentation into a powerful, performance-led statement.


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Runway production set within a historic London venue, where elevated catwalk design and frontal staging amplify visibility and audience connection. Lighting and layout frame each look with clarity, transforming fashion presentation into a powerful, performance-led statement.
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Runway production set within a historic London venue, where elevated catwalk design and frontal staging amplify visibility and audience connection. Lighting and layout frame each look with clarity, transforming fashion presentation into a powerful, performance-led statement.


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Runway production set within a historic London venue, where elevated catwalk design and frontal staging amplify visibility and audience connection. Lighting and layout frame each look with clarity, transforming fashion presentation into a powerful, performance-led statement.
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Runway production set within a historic London venue, where elevated catwalk design and frontal staging amplify visibility and audience connection. Lighting and layout frame each look with clarity, transforming fashion presentation into a powerful, performance-led statement.


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Runway production set within a historic London venue, where elevated catwalk design and frontal staging amplify visibility and audience connection. Lighting and layout frame each look with clarity, transforming fashion presentation into a powerful, performance-led statement.
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Runway production set within a historic London venue, where elevated catwalk design and frontal staging amplify visibility and audience connection. Lighting and layout frame each look with clarity, transforming fashion presentation into a powerful, performance-led statement.

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Runway production set within a historic London venue, where elevated catwalk design and frontal staging amplify visibility and audience connection. Lighting and layout frame each look with clarity, transforming fashion presentation into a powerful, performance-led statement.
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Runway production set within a historic London venue, where elevated catwalk design and frontal staging amplify visibility and audience connection. Lighting and layout frame each look with clarity, transforming fashion presentation into a powerful, performance-led statement.


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Wide-angle view of a dual runway system activating the full room, enabling dynamic circulation and multi-perspective viewing. Integrated staging supports live expression, aligning fashion, performance and messaging within a highly engaging, content-ready environment.
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Wide-angle view of a dual runway system activating the full room, enabling dynamic circulation and multi-perspective viewing. Integrated staging supports live expression, aligning fashion, performance and messaging within a highly engaging, content-ready environment.


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Wide-angle view of a dual runway system activating the full room, enabling dynamic circulation and multi-perspective viewing. Integrated staging supports live expression, aligning fashion, performance and messaging within a highly engaging, content-ready environment.
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Wide-angle view of a dual runway system activating the full room, enabling dynamic circulation and multi-perspective viewing. Integrated staging supports live expression, aligning fashion, performance and messaging within a highly engaging, content-ready environment.


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Wide-angle view of a dual runway system activating the full room, enabling dynamic circulation and multi-perspective viewing. Integrated staging supports live expression, aligning fashion, performance and messaging within a highly engaging, content-ready environment.
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Wide-angle view of a dual runway system activating the full room, enabling dynamic circulation and multi-perspective viewing. Integrated staging supports live expression, aligning fashion, performance and messaging within a highly engaging, content-ready environment.


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Wide-angle view of a dual runway system activating the full room, enabling dynamic circulation and multi-perspective viewing. Integrated staging supports live expression, aligning fashion, performance and messaging within a highly engaging, content-ready environment.
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Wide-angle view of a dual runway system activating the full room, enabling dynamic circulation and multi-perspective viewing. Integrated staging supports live expression, aligning fashion, performance and messaging within a highly engaging, content-ready environment.

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Wide-angle view of a dual runway system activating the full room, enabling dynamic circulation and multi-perspective viewing. Integrated staging supports live expression, aligning fashion, performance and messaging within a highly engaging, content-ready environment.
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Wide-angle view of a dual runway system activating the full room, enabling dynamic circulation and multi-perspective viewing. Integrated staging supports live expression, aligning fashion, performance and messaging within a highly engaging, content-ready environment.


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