Summer Fridays SoftLine Launch

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My Beautiful City creatively produced Bar SoftLine with Summer Fridays in the heart of West Hollywood celebrating their brand new Flushed Lip Stain and SoftLine Lip Liner. We transformed Galerie on Sunset into the ultimate high fashion rendez-vous, with a touch of old Hollywood glamour. Complete with a red-carpet arrival moment, playful hotline for guests to access the season’s most desired products and interactive shade matching stations, we dialed up the girl’s night out

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Backstage-inspired vanity station anchors the space with illuminated mirrors, rich drapery and branded decor. The experiential beauty setup invites guests into a high-gloss prep moment, blending makeup touchpoints with cinematic styling for an immersive launch environment.

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Backstage-inspired vanity station anchors the space with illuminated mirrors, rich drapery and branded decor. The experiential beauty setup invites guests into a high-gloss prep moment, blending makeup touchpoints with cinematic styling for an immersive launch environment.

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Backstage-inspired vanity station anchors the space with illuminated mirrors, rich drapery and branded decor. The experiential beauty setup invites guests into a high-gloss prep moment, blending makeup touchpoints with cinematic styling for an immersive launch environment.

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Backstage-inspired vanity station anchors the space with illuminated mirrors, rich drapery and branded decor. The experiential beauty setup invites guests into a high-gloss prep moment, blending makeup touchpoints with cinematic styling for an immersive launch environment.

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Backstage-inspired vanity station anchors the space with illuminated mirrors, rich drapery and branded decor. The experiential beauty setup invites guests into a high-gloss prep moment, blending makeup touchpoints with cinematic styling for an immersive launch environment.

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Backstage-inspired vanity station anchors the space with illuminated mirrors, rich drapery and branded decor. The experiential beauty setup invites guests into a high-gloss prep moment, blending makeup touchpoints with cinematic styling for an immersive launch environment.

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Backstage-inspired vanity station anchors the space with illuminated mirrors, rich drapery and branded decor. The experiential beauty setup invites guests into a high-gloss prep moment, blending makeup touchpoints with cinematic styling for an immersive launch environment.

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Backstage-inspired vanity station anchors the space with illuminated mirrors, rich drapery and branded decor. The experiential beauty setup invites guests into a high-gloss prep moment, blending makeup touchpoints with cinematic styling for an immersive launch environment.

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Backstage-inspired vanity station anchors the space with illuminated mirrors, rich drapery and branded decor. The experiential beauty setup invites guests into a high-gloss prep moment, blending makeup touchpoints with cinematic styling for an immersive launch environment.

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Backstage-inspired vanity station anchors the space with illuminated mirrors, rich drapery and branded decor. The experiential beauty setup invites guests into a high-gloss prep moment, blending makeup touchpoints with cinematic styling for an immersive launch environment.

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Custom-branded refreshments extend visual identity into hospitality, pairing playful packaging with curated service moments. Detail-led catering enhances guest engagement, creating shareable moments that align with the beauty narrative while reinforcing a cohesive, design-forward event experience.

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Custom-branded refreshments extend visual identity into hospitality, pairing playful packaging with curated service moments. Detail-led catering enhances guest engagement, creating shareable moments that align with the beauty narrative while reinforcing a cohesive, design-forward event experience.

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Custom-branded refreshments extend visual identity into hospitality, pairing playful packaging with curated service moments. Detail-led catering enhances guest engagement, creating shareable moments that align with the beauty narrative while reinforcing a cohesive, design-forward event experience.

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Custom-branded refreshments extend visual identity into hospitality, pairing playful packaging with curated service moments. Detail-led catering enhances guest engagement, creating shareable moments that align with the beauty narrative while reinforcing a cohesive, design-forward event experience.

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Custom-branded refreshments extend visual identity into hospitality, pairing playful packaging with curated service moments. Detail-led catering enhances guest engagement, creating shareable moments that align with the beauty narrative while reinforcing a cohesive, design-forward event experience.

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Custom-branded refreshments extend visual identity into hospitality, pairing playful packaging with curated service moments. Detail-led catering enhances guest engagement, creating shareable moments that align with the beauty narrative while reinforcing a cohesive, design-forward event experience.

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Custom-branded refreshments extend visual identity into hospitality, pairing playful packaging with curated service moments. Detail-led catering enhances guest engagement, creating shareable moments that align with the beauty narrative while reinforcing a cohesive, design-forward event experience.

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Custom-branded refreshments extend visual identity into hospitality, pairing playful packaging with curated service moments. Detail-led catering enhances guest engagement, creating shareable moments that align with the beauty narrative while reinforcing a cohesive, design-forward event experience.

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Custom-branded refreshments extend visual identity into hospitality, pairing playful packaging with curated service moments. Detail-led catering enhances guest engagement, creating shareable moments that align with the beauty narrative while reinforcing a cohesive, design-forward event experience.

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Custom-branded refreshments extend visual identity into hospitality, pairing playful packaging with curated service moments. Detail-led catering enhances guest engagement, creating shareable moments that align with the beauty narrative while reinforcing a cohesive, design-forward event experience.

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Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.