Dior Fort Sauvage
client:
LOCATION:
MBC produced the commanding Fort Sauvage takeover at Somerset House, a cinematic pop-up world of saloon bars, scent stations, western games, and film clips with campaign star Johnny Depp.The week opened with an international dinner before Depp joined Dior and friends for an exclusive launch night. A week-long celebration at Fort Sauvage drew thousands of guests, who stepped into Dior’s cinematic world for scent discoveries, barber appointments, and immersive moments at Somerset House.
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A minimalist black façade and ramped entrance frame a cinematic fragrance pop-up, drawing guests into an immersive luxury retail experience centred on Sauvage scent discovery and brand storytelling
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A minimalist black façade and ramped entrance frame a cinematic fragrance pop-up, drawing guests into an immersive luxury retail experience centred on Sauvage scent discovery and brand storytelling
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A minimalist black façade and ramped entrance frame a cinematic fragrance pop-up, drawing guests into an immersive luxury retail experience centred on Sauvage scent discovery and brand storytelling
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A minimalist black façade and ramped entrance frame a cinematic fragrance pop-up, drawing guests into an immersive luxury retail experience centred on Sauvage scent discovery and brand storytelling
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A minimalist black façade and ramped entrance frame a cinematic fragrance pop-up, drawing guests into an immersive luxury retail experience centred on Sauvage scent discovery and brand storytelling
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A minimalist black façade and ramped entrance frame a cinematic fragrance pop-up, drawing guests into an immersive luxury retail experience centred on Sauvage scent discovery and brand storytelling
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A minimalist black façade and ramped entrance frame a cinematic fragrance pop-up, drawing guests into an immersive luxury retail experience centred on Sauvage scent discovery and brand storytelling
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A minimalist black façade and ramped entrance frame a cinematic fragrance pop-up, drawing guests into an immersive luxury retail experience centred on Sauvage scent discovery and brand storytelling
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A minimalist black façade and ramped entrance frame a cinematic fragrance pop-up, drawing guests into an immersive luxury retail experience centred on Sauvage scent discovery and brand storytelling
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A minimalist black façade and ramped entrance frame a cinematic fragrance pop-up, drawing guests into an immersive luxury retail experience centred on Sauvage scent discovery and brand storytelling
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Interior scent gallery at Fort Sauvage, featuring curated fragrance zones, campaign visuals and product displays, designed to guide visitors through an elevated Dior perfume journey with immersive retail design and experiential storytelling.
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Interior scent gallery at Fort Sauvage, featuring curated fragrance zones, campaign visuals and product displays, designed to guide visitors through an elevated Dior perfume journey with immersive retail design and experiential storytelling.
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Interior scent gallery at Fort Sauvage, featuring curated fragrance zones, campaign visuals and product displays, designed to guide visitors through an elevated Dior perfume journey with immersive retail design and experiential storytelling.
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Interior scent gallery at Fort Sauvage, featuring curated fragrance zones, campaign visuals and product displays, designed to guide visitors through an elevated Dior perfume journey with immersive retail design and experiential storytelling.
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Interior scent gallery at Fort Sauvage, featuring curated fragrance zones, campaign visuals and product displays, designed to guide visitors through an elevated Dior perfume journey with immersive retail design and experiential storytelling.
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Interior scent gallery at Fort Sauvage, featuring curated fragrance zones, campaign visuals and product displays, designed to guide visitors through an elevated Dior perfume journey with immersive retail design and experiential storytelling.
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Interior scent gallery at Fort Sauvage, featuring curated fragrance zones, campaign visuals and product displays, designed to guide visitors through an elevated Dior perfume journey with immersive retail design and experiential storytelling.
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Interior scent gallery at Fort Sauvage, featuring curated fragrance zones, campaign visuals and product displays, designed to guide visitors through an elevated Dior perfume journey with immersive retail design and experiential storytelling.
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Interior scent gallery at Fort Sauvage, featuring curated fragrance zones, campaign visuals and product displays, designed to guide visitors through an elevated Dior perfume journey with immersive retail design and experiential storytelling.
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Interior scent gallery at Fort Sauvage, featuring curated fragrance zones, campaign visuals and product displays, designed to guide visitors through an elevated Dior perfume journey with immersive retail design and experiential storytelling.
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Fragrance bar installation showcasing Sauvage within a western-inspired environment, blending luxury retail theatre with interactive scent exploration, encouraging hands-on discovery in a cinematic Dior activation.
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Fragrance bar installation showcasing Sauvage within a western-inspired environment, blending luxury retail theatre with interactive scent exploration, encouraging hands-on discovery in a cinematic Dior activation.
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Fragrance bar installation showcasing Sauvage within a western-inspired environment, blending luxury retail theatre with interactive scent exploration, encouraging hands-on discovery in a cinematic Dior activation.
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Fragrance bar installation showcasing Sauvage within a western-inspired environment, blending luxury retail theatre with interactive scent exploration, encouraging hands-on discovery in a cinematic Dior activation.
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Fragrance bar installation showcasing Sauvage within a western-inspired environment, blending luxury retail theatre with interactive scent exploration, encouraging hands-on discovery in a cinematic Dior activation.
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Fragrance bar installation showcasing Sauvage within a western-inspired environment, blending luxury retail theatre with interactive scent exploration, encouraging hands-on discovery in a cinematic Dior activation.
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Fragrance bar installation showcasing Sauvage within a western-inspired environment, blending luxury retail theatre with interactive scent exploration, encouraging hands-on discovery in a cinematic Dior activation.
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Fragrance bar installation showcasing Sauvage within a western-inspired environment, blending luxury retail theatre with interactive scent exploration, encouraging hands-on discovery in a cinematic Dior activation.
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Fragrance bar installation showcasing Sauvage within a western-inspired environment, blending luxury retail theatre with interactive scent exploration, encouraging hands-on discovery in a cinematic Dior activation.
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Fragrance bar installation showcasing Sauvage within a western-inspired environment, blending luxury retail theatre with interactive scent exploration, encouraging hands-on discovery in a cinematic Dior activation.
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Barber station at Fort Sauvage offering grooming experiences alongside fragrance rituals, merging heritage craft with contemporary luxury branding in an immersive Dior pop-up at Somerset House.
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Barber station at Fort Sauvage offering grooming experiences alongside fragrance rituals, merging heritage craft with contemporary luxury branding in an immersive Dior pop-up at Somerset House.
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Barber station at Fort Sauvage offering grooming experiences alongside fragrance rituals, merging heritage craft with contemporary luxury branding in an immersive Dior pop-up at Somerset House.
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Barber station at Fort Sauvage offering grooming experiences alongside fragrance rituals, merging heritage craft with contemporary luxury branding in an immersive Dior pop-up at Somerset House.
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Barber station at Fort Sauvage offering grooming experiences alongside fragrance rituals, merging heritage craft with contemporary luxury branding in an immersive Dior pop-up at Somerset House.
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Barber station at Fort Sauvage offering grooming experiences alongside fragrance rituals, merging heritage craft with contemporary luxury branding in an immersive Dior pop-up at Somerset House.
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Barber station at Fort Sauvage offering grooming experiences alongside fragrance rituals, merging heritage craft with contemporary luxury branding in an immersive Dior pop-up at Somerset House.
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Barber station at Fort Sauvage offering grooming experiences alongside fragrance rituals, merging heritage craft with contemporary luxury branding in an immersive Dior pop-up at Somerset House.
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Barber station at Fort Sauvage offering grooming experiences alongside fragrance rituals, merging heritage craft with contemporary luxury branding in an immersive Dior pop-up at Somerset House.
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Barber station at Fort Sauvage offering grooming experiences alongside fragrance rituals, merging heritage craft with contemporary luxury branding in an immersive Dior pop-up at Somerset House.
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