Loro Piana Record Bale Awards
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My Beautiful City creatively directed and produced the 25th edition of Loro Piana’s Record Bale Awards, the house’s celebration of record-breaking merino wool, across two private townhouses in central London. A refined, textural palette and restrained branding set an elegant tone for arrivals, before guests transitioned into a focused awards ceremony and then an intimate dinner. Pacing, speeches and stage picture were engineered for clarity and warmth, with seamless service and discreet capture positions for press and social. Notable attendees included Richard E. Grant, Claire Foy and Andrew Garfield, underscoring the night’s cultural reach while keeping the spotlight on provenance, craftsmanship and the growers behind the fibre.
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For the Loro Piana Record Bale Award Ceremony, My Beautiful City creates a refined exhibition environment, using illuminated cabinetry and material-led display to highlight craftsmanship, heritage and fibre innovation within a precise, gallery-like setting.
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For the Loro Piana Record Bale Award Ceremony, My Beautiful City creates a refined exhibition environment, using illuminated cabinetry and material-led display to highlight craftsmanship, heritage and fibre innovation within a precise, gallery-like setting.
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For the Loro Piana Record Bale Award Ceremony, My Beautiful City creates a refined exhibition environment, using illuminated cabinetry and material-led display to highlight craftsmanship, heritage and fibre innovation within a precise, gallery-like setting.
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For the Loro Piana Record Bale Award Ceremony, My Beautiful City creates a refined exhibition environment, using illuminated cabinetry and material-led display to highlight craftsmanship, heritage and fibre innovation within a precise, gallery-like setting.
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For the Loro Piana Record Bale Award Ceremony, My Beautiful City creates a refined exhibition environment, using illuminated cabinetry and material-led display to highlight craftsmanship, heritage and fibre innovation within a precise, gallery-like setting.
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For the Loro Piana Record Bale Award Ceremony, My Beautiful City creates a refined exhibition environment, using illuminated cabinetry and material-led display to highlight craftsmanship, heritage and fibre innovation within a precise, gallery-like setting.
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For the Loro Piana Record Bale Award Ceremony, My Beautiful City creates a refined exhibition environment, using illuminated cabinetry and material-led display to highlight craftsmanship, heritage and fibre innovation within a precise, gallery-like setting.
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For the Loro Piana Record Bale Award Ceremony, My Beautiful City creates a refined exhibition environment, using illuminated cabinetry and material-led display to highlight craftsmanship, heritage and fibre innovation within a precise, gallery-like setting.
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For the Loro Piana Record Bale Award Ceremony, My Beautiful City creates a refined exhibition environment, using illuminated cabinetry and material-led display to highlight craftsmanship, heritage and fibre innovation within a precise, gallery-like setting.
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For the Loro Piana Record Bale Award Ceremony, My Beautiful City creates a refined exhibition environment, using illuminated cabinetry and material-led display to highlight craftsmanship, heritage and fibre innovation within a precise, gallery-like setting.
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My Beautiful City frames Loro Piana’s record bale as a hero object and sculptural centrepiece, using light, structure and spatial clarity to emphasise material excellence and craftsmanship at the award ceremony.
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My Beautiful City frames Loro Piana’s record bale as a hero object and sculptural centrepiece, using light, structure and spatial clarity to emphasise material excellence and craftsmanship at the award ceremony.
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My Beautiful City frames Loro Piana’s record bale as a hero object and sculptural centrepiece, using light, structure and spatial clarity to emphasise material excellence and craftsmanship at the award ceremony.
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My Beautiful City frames Loro Piana’s record bale as a hero object and sculptural centrepiece, using light, structure and spatial clarity to emphasise material excellence and craftsmanship at the award ceremony.
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My Beautiful City frames Loro Piana’s record bale as a hero object and sculptural centrepiece, using light, structure and spatial clarity to emphasise material excellence and craftsmanship at the award ceremony.
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My Beautiful City frames Loro Piana’s record bale as a hero object and sculptural centrepiece, using light, structure and spatial clarity to emphasise material excellence and craftsmanship at the award ceremony.
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My Beautiful City frames Loro Piana’s record bale as a hero object and sculptural centrepiece, using light, structure and spatial clarity to emphasise material excellence and craftsmanship at the award ceremony.
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My Beautiful City frames Loro Piana’s record bale as a hero object and sculptural centrepiece, using light, structure and spatial clarity to emphasise material excellence and craftsmanship at the award ceremony.
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My Beautiful City frames Loro Piana’s record bale as a hero object and sculptural centrepiece, using light, structure and spatial clarity to emphasise material excellence and craftsmanship at the award ceremony.
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My Beautiful City frames Loro Piana’s record bale as a hero object and sculptural centrepiece, using light, structure and spatial clarity to emphasise material excellence and craftsmanship at the award ceremony.
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Richard E. Grant and Andrew Garfield were among A-list guests at the Loro Piana Record Bale Award Ceremony, who were hosted within a curated environment fostered with a sense of intimacy that reinforced the brand’s heritage.
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Richard E. Grant and Andrew Garfield were among A-list guests at the Loro Piana Record Bale Award Ceremony, who were hosted within a curated environment fostered with a sense of intimacy that reinforced the brand’s heritage.
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Richard E. Grant and Andrew Garfield were among A-list guests at the Loro Piana Record Bale Award Ceremony, who were hosted within a curated environment fostered with a sense of intimacy that reinforced the brand’s heritage.
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Richard E. Grant and Andrew Garfield were among A-list guests at the Loro Piana Record Bale Award Ceremony, who were hosted within a curated environment fostered with a sense of intimacy that reinforced the brand’s heritage.
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Richard E. Grant and Andrew Garfield were among A-list guests at the Loro Piana Record Bale Award Ceremony, who were hosted within a curated environment fostered with a sense of intimacy that reinforced the brand’s heritage.
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Richard E. Grant and Andrew Garfield were among A-list guests at the Loro Piana Record Bale Award Ceremony, who were hosted within a curated environment fostered with a sense of intimacy that reinforced the brand’s heritage.
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Richard E. Grant and Andrew Garfield were among A-list guests at the Loro Piana Record Bale Award Ceremony, who were hosted within a curated environment fostered with a sense of intimacy that reinforced the brand’s heritage.
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Richard E. Grant and Andrew Garfield were among A-list guests at the Loro Piana Record Bale Award Ceremony, who were hosted within a curated environment fostered with a sense of intimacy that reinforced the brand’s heritage.
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Richard E. Grant and Andrew Garfield were among A-list guests at the Loro Piana Record Bale Award Ceremony, who were hosted within a curated environment fostered with a sense of intimacy that reinforced the brand’s heritage.
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Richard E. Grant and Andrew Garfield were among A-list guests at the Loro Piana Record Bale Award Ceremony, who were hosted within a curated environment fostered with a sense of intimacy that reinforced the brand’s heritage.
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An intimate dining setting for the Loro Piana Record Bale Award Ceremony, where lighting, florals and table design create a warm, elevated atmosphere that complements the brand’s focus on materiality and refined experience.
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An intimate dining setting for the Loro Piana Record Bale Award Ceremony, where lighting, florals and table design create a warm, elevated atmosphere that complements the brand’s focus on materiality and refined experience.
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An intimate dining setting for the Loro Piana Record Bale Award Ceremony, where lighting, florals and table design create a warm, elevated atmosphere that complements the brand’s focus on materiality and refined experience.
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An intimate dining setting for the Loro Piana Record Bale Award Ceremony, where lighting, florals and table design create a warm, elevated atmosphere that complements the brand’s focus on materiality and refined experience.
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An intimate dining setting for the Loro Piana Record Bale Award Ceremony, where lighting, florals and table design create a warm, elevated atmosphere that complements the brand’s focus on materiality and refined experience.
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An intimate dining setting for the Loro Piana Record Bale Award Ceremony, where lighting, florals and table design create a warm, elevated atmosphere that complements the brand’s focus on materiality and refined experience.
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An intimate dining setting for the Loro Piana Record Bale Award Ceremony, where lighting, florals and table design create a warm, elevated atmosphere that complements the brand’s focus on materiality and refined experience.
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An intimate dining setting for the Loro Piana Record Bale Award Ceremony, where lighting, florals and table design create a warm, elevated atmosphere that complements the brand’s focus on materiality and refined experience.
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An intimate dining setting for the Loro Piana Record Bale Award Ceremony, where lighting, florals and table design create a warm, elevated atmosphere that complements the brand’s focus on materiality and refined experience.
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An intimate dining setting for the Loro Piana Record Bale Award Ceremony, where lighting, florals and table design create a warm, elevated atmosphere that complements the brand’s focus on materiality and refined experience.
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