ILIA Beauty Eye Stylus Campaign

In partnership with Tappan Collective, we transformed the gallery into a crisp, line-work–driven environment for a two-day Eye Stylus launch. Day one hosted press and creators for 1:1 artistry appointments and guided product walk-throughs; day two opened as a consumer house with rolling demos. Oversized “stroke” sculptures, graphic wayfinding and mirrored liner bars framed hands-on looks with ILIA pro artists, while a compact content studio (macro video booth + portrait vignette) captured before/after assets on the spot. A curated Tappan selection echoed the campaign’s visual language, and guests departed with seeded kits tailored to their eye look. Flow, staffing and pacing were engineered for a clear see → try → shoot → share journey