Nike x Isamaya 'Run Forever'

MBC creatively designed and produced an exclusive pop up at Selfridges to celebrate the ‘Run Forever’ Campaign by Nike x Isamaya Ffrench. Inspired by Olympic medallist Dina Asher-Smith, the open to public, multi day activation anc collection launch featured high performance product in situ of day to night happenings. From treadmill calisthenics, on demand FaceGym sessions and Q & As with local acolytes, fashion and sport moved in motion.