Reformation x Kacey Musgraves

My Beautiful City transformed The Bowery Hotel into an immersive, monochromatic world for Reformation’s collaboration launch, layering lush greenery, tonal drapery and editorially framed interiors that mirrored the collection’s palette.

My Beautiful City transformed The Bowery Hotel into an immersive, monochromatic world for Reformation’s collaboration launch, layering lush greenery, tonal drapery and editorially framed interiors that mirrored the collection’s palette.

My Beautiful City transformed The Bowery Hotel into an immersive, monochromatic world for Reformation’s collaboration launch, layering lush greenery, tonal drapery and editorially framed interiors that mirrored the collection’s palette.

Warm, cinematic lighting and carefully composed sightlines created a high-gloss yet intimate atmosphere engineered for effortless photography and social capture throughout the evening.

Warm, cinematic lighting and carefully composed sightlines created a high-gloss yet intimate atmosphere engineered for effortless photography and social capture throughout the evening.

Warm, cinematic lighting and carefully composed sightlines created a high-gloss yet intimate atmosphere engineered for effortless photography and social capture throughout the evening.

Interactive programming, including aura readings and live tattoo artistry, introduced personal, hands-on moments that encouraged guests to move through the space organically while generating immediate shareable content.

Interactive programming, including aura readings and live tattoo artistry, introduced personal, hands-on moments that encouraged guests to move through the space organically while generating immediate shareable content.

Interactive programming, including aura readings and live tattoo artistry, introduced personal, hands-on moments that encouraged guests to move through the space organically while generating immediate shareable content.

Interactive programming, including aura readings and live tattoo artistry, introduced personal, hands-on moments that encouraged guests to move through the space organically while generating immediate shareable content.

A tightly managed hospitality plan and paced guest flow maintained a relaxed but elevated energy across the night, while a celebrity-led guest list—including Tinx, Lily Sisto, Audrey Hilfiger and Campbell Puckett—amplified visibility across press and digital channels.

A tightly managed hospitality plan and paced guest flow maintained a relaxed but elevated energy across the night, while a celebrity-led guest list—including Tinx, Lily Sisto, Audrey Hilfiger and Campbell Puckett—amplified visibility across press and digital channels.

A tightly managed hospitality plan and paced guest flow maintained a relaxed but elevated energy across the night, while a celebrity-led guest list—including Tinx, Lily Sisto, Audrey Hilfiger and Campbell Puckett—amplified visibility across press and digital channels.