Google x Pat McGrath Labs
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My Beautiful City creatively directed and produced the Shop with Google × Pat McGrath Labs pop-up—an immersive, beauty-tech showcase in New York. The journey was built see → try → shoot → share: a brand gallery introducing McGrath’s creative universe; AR try-on stations powered by Google for instant shade testing; and pro-artist vanities for live looks. Editorial backdrops and mirrored plinths gave crisp product frames, while a compact content studio captured macro detail and portrait moments. Flow, staffing and queueing protected intimacy at peak times, and a tailored seeding moment closed the loop for press and creators
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Saturated crimson interiors and illuminated campaign imagery immersed visitors in Pat McGrath Labs’ beauty universe, transforming the Google collaboration into a high-impact experiential retail environment engineered for discovery, portraiture and social-first content creation.
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Saturated crimson interiors and illuminated campaign imagery immersed visitors in Pat McGrath Labs’ beauty universe, transforming the Google collaboration into a high-impact experiential retail environment engineered for discovery, portraiture and social-first content creation.
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Saturated crimson interiors and illuminated campaign imagery immersed visitors in Pat McGrath Labs’ beauty universe, transforming the Google collaboration into a high-impact experiential retail environment engineered for discovery, portraiture and social-first content creation.
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Saturated crimson interiors and illuminated campaign imagery immersed visitors in Pat McGrath Labs’ beauty universe, transforming the Google collaboration into a high-impact experiential retail environment engineered for discovery, portraiture and social-first content creation.
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Saturated crimson interiors and illuminated campaign imagery immersed visitors in Pat McGrath Labs’ beauty universe, transforming the Google collaboration into a high-impact experiential retail environment engineered for discovery, portraiture and social-first content creation.
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Saturated crimson interiors and illuminated campaign imagery immersed visitors in Pat McGrath Labs’ beauty universe, transforming the Google collaboration into a high-impact experiential retail environment engineered for discovery, portraiture and social-first content creation.
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Saturated crimson interiors and illuminated campaign imagery immersed visitors in Pat McGrath Labs’ beauty universe, transforming the Google collaboration into a high-impact experiential retail environment engineered for discovery, portraiture and social-first content creation.
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Saturated crimson interiors and illuminated campaign imagery immersed visitors in Pat McGrath Labs’ beauty universe, transforming the Google collaboration into a high-impact experiential retail environment engineered for discovery, portraiture and social-first content creation.
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Saturated crimson interiors and illuminated campaign imagery immersed visitors in Pat McGrath Labs’ beauty universe, transforming the Google collaboration into a high-impact experiential retail environment engineered for discovery, portraiture and social-first content creation.
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Saturated crimson interiors and illuminated campaign imagery immersed visitors in Pat McGrath Labs’ beauty universe, transforming the Google collaboration into a high-impact experiential retail environment engineered for discovery, portraiture and social-first content creation.
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Chrome surfaces, mirrored installations and futuristic cosmetic displays framed the Shop with Google activation as a sleek beauty-tech destination, where interactive makeup experiences, digital experimentation and luxury product storytelling converged within an editorially driven New York pop-up.
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Chrome surfaces, mirrored installations and futuristic cosmetic displays framed the Shop with Google activation as a sleek beauty-tech destination, where interactive makeup experiences, digital experimentation and luxury product storytelling converged within an editorially driven New York pop-up.
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Chrome surfaces, mirrored installations and futuristic cosmetic displays framed the Shop with Google activation as a sleek beauty-tech destination, where interactive makeup experiences, digital experimentation and luxury product storytelling converged within an editorially driven New York pop-up.
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Chrome surfaces, mirrored installations and futuristic cosmetic displays framed the Shop with Google activation as a sleek beauty-tech destination, where interactive makeup experiences, digital experimentation and luxury product storytelling converged within an editorially driven New York pop-up.
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Chrome surfaces, mirrored installations and futuristic cosmetic displays framed the Shop with Google activation as a sleek beauty-tech destination, where interactive makeup experiences, digital experimentation and luxury product storytelling converged within an editorially driven New York pop-up.
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Chrome surfaces, mirrored installations and futuristic cosmetic displays framed the Shop with Google activation as a sleek beauty-tech destination, where interactive makeup experiences, digital experimentation and luxury product storytelling converged within an editorially driven New York pop-up.
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Chrome surfaces, mirrored installations and futuristic cosmetic displays framed the Shop with Google activation as a sleek beauty-tech destination, where interactive makeup experiences, digital experimentation and luxury product storytelling converged within an editorially driven New York pop-up.
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Chrome surfaces, mirrored installations and futuristic cosmetic displays framed the Shop with Google activation as a sleek beauty-tech destination, where interactive makeup experiences, digital experimentation and luxury product storytelling converged within an editorially driven New York pop-up.
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Chrome surfaces, mirrored installations and futuristic cosmetic displays framed the Shop with Google activation as a sleek beauty-tech destination, where interactive makeup experiences, digital experimentation and luxury product storytelling converged within an editorially driven New York pop-up.
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Chrome surfaces, mirrored installations and futuristic cosmetic displays framed the Shop with Google activation as a sleek beauty-tech destination, where interactive makeup experiences, digital experimentation and luxury product storytelling converged within an editorially driven New York pop-up.
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