Paris Saint Germain x Naked Hearts Foundation

In Place Vendôme, we produced and directed the headline charity gala for PSG and the Naked Heart Foundation, hosted by Natalia Vodianova and presented by Jack Guinness. Engineering a red-carpet arrival and a clear guest journey into a seated programme designed for giving, MBC facilitated a tight run-of-show, crisp stage and energised live auction. A special performance by Tom Odell punctuated the evening, while a high-profile guest list, including Antoine Arnault, Kylian Mbappé, Olivier Rousteing and Giambattista Valli, amplified visibility. The result: €2.7m raised, powered by meticulous pacing, precise showcalling and press-ready capture across one of Paris’s most iconic squares