Toteme Paris Flagship Launch
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My Beautiful City creatively produced the launch of Toteme’s Paris Flagship. Brand VIP’s joined us in store for a first look at the boutique on Rue Saint-Honoré. Founders Elin and Karl King & Vogue France’s Editor Claire Thomson-Jonville rendezvoused with editors and friends for a Swedish supper at a private apartment overlooking the Eiffel Tower.
For the dinner, MBC Creative Director Robin Scott Lawson created a custom wooden table with candles set directly into the surface — a quiet nod to Scandinavian design codes.
Guests from curator collectorswalls to actress Camille Cottin joined the candlelit soirée with esteemed Swedish chef at Bord Restaurant as dinner was served to the tune of a vinyl track.
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Minimalist retail display highlights Toteme silhouettes through elevated plinth staging and soft underlighting. Spatial merchandising and tonal styling reflect Scandinavian design codes, creating a refined in-store experience that foregrounds craftsmanship, materiality and considered product storytelling within the Paris flagship environment.
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Minimalist retail display highlights Toteme silhouettes through elevated plinth staging and soft underlighting. Spatial merchandising and tonal styling reflect Scandinavian design codes, creating a refined in-store experience that foregrounds craftsmanship, materiality and considered product storytelling within the Paris flagship environment.
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Minimalist retail display highlights Toteme silhouettes through elevated plinth staging and soft underlighting. Spatial merchandising and tonal styling reflect Scandinavian design codes, creating a refined in-store experience that foregrounds craftsmanship, materiality and considered product storytelling within the Paris flagship environment.
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Minimalist retail display highlights Toteme silhouettes through elevated plinth staging and soft underlighting. Spatial merchandising and tonal styling reflect Scandinavian design codes, creating a refined in-store experience that foregrounds craftsmanship, materiality and considered product storytelling within the Paris flagship environment.
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Minimalist retail display highlights Toteme silhouettes through elevated plinth staging and soft underlighting. Spatial merchandising and tonal styling reflect Scandinavian design codes, creating a refined in-store experience that foregrounds craftsmanship, materiality and considered product storytelling within the Paris flagship environment.
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Minimalist retail display highlights Toteme silhouettes through elevated plinth staging and soft underlighting. Spatial merchandising and tonal styling reflect Scandinavian design codes, creating a refined in-store experience that foregrounds craftsmanship, materiality and considered product storytelling within the Paris flagship environment.
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Minimalist retail display highlights Toteme silhouettes through elevated plinth staging and soft underlighting. Spatial merchandising and tonal styling reflect Scandinavian design codes, creating a refined in-store experience that foregrounds craftsmanship, materiality and considered product storytelling within the Paris flagship environment.
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Minimalist retail display highlights Toteme silhouettes through elevated plinth staging and soft underlighting. Spatial merchandising and tonal styling reflect Scandinavian design codes, creating a refined in-store experience that foregrounds craftsmanship, materiality and considered product storytelling within the Paris flagship environment.
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Minimalist retail display highlights Toteme silhouettes through elevated plinth staging and soft underlighting. Spatial merchandising and tonal styling reflect Scandinavian design codes, creating a refined in-store experience that foregrounds craftsmanship, materiality and considered product storytelling within the Paris flagship environment.
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Minimalist retail display highlights Toteme silhouettes through elevated plinth staging and soft underlighting. Spatial merchandising and tonal styling reflect Scandinavian design codes, creating a refined in-store experience that foregrounds craftsmanship, materiality and considered product storytelling within the Paris flagship environment.
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Guest portrait captures an intimate gathering shaped by curated casting and location-led storytelling. Editorial framing and natural interaction document a fashion-led evening, blending Parisian setting with Nordic sensibility.
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Guest portrait captures an intimate gathering shaped by curated casting and location-led storytelling. Editorial framing and natural interaction document a fashion-led evening, blending Parisian setting with Nordic sensibility.
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Guest portrait captures an intimate gathering shaped by curated casting and location-led storytelling. Editorial framing and natural interaction document a fashion-led evening, blending Parisian setting with Nordic sensibility.
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Guest portrait captures an intimate gathering shaped by curated casting and location-led storytelling. Editorial framing and natural interaction document a fashion-led evening, blending Parisian setting with Nordic sensibility.
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Guest portrait captures an intimate gathering shaped by curated casting and location-led storytelling. Editorial framing and natural interaction document a fashion-led evening, blending Parisian setting with Nordic sensibility.
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Guest portrait captures an intimate gathering shaped by curated casting and location-led storytelling. Editorial framing and natural interaction document a fashion-led evening, blending Parisian setting with Nordic sensibility.
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Guest portrait captures an intimate gathering shaped by curated casting and location-led storytelling. Editorial framing and natural interaction document a fashion-led evening, blending Parisian setting with Nordic sensibility.
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Guest portrait captures an intimate gathering shaped by curated casting and location-led storytelling. Editorial framing and natural interaction document a fashion-led evening, blending Parisian setting with Nordic sensibility.
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Guest portrait captures an intimate gathering shaped by curated casting and location-led storytelling. Editorial framing and natural interaction document a fashion-led evening, blending Parisian setting with Nordic sensibility.
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Guest portrait captures an intimate gathering shaped by curated casting and location-led storytelling. Editorial framing and natural interaction document a fashion-led evening, blending Parisian setting with Nordic sensibility.
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