Dezeen & Asus ‘Design You Can Feel’ Exhibition

We creatively directed and produced ‘Design You Can Feel’ for Dezeen × ASUS at London Design Festival—an editorial-style exhibition that turned Ceraluminum from a spec line into a tactile story. Guests moved through interactive vignettes: touch-and-feel material swatches, a durability rig (scratch/pressure), live milling + finishing stations, and a macro capture bench for close-up shots of Zenbook textures. A concise “materiality → product” arc linked each demo back to real-world use, while a mini media briefing zone delivered clean quotes and b-roll for press. Lighting, sound and sightlines were tuned for hands-on discovery and editorial-ready images, tying craft, material science and AI-assisted design into a single, memorable product narrative