Versus Versace AW18 Runway

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A thousand beams of light and cage-like steel turned Kensington Olympia into an industrial, warehouse-rave arena for 800+ guests, framing opening-and-closing headliners Bella and Gigi Hadid and syncing the show’s energy to the collection’s edge.

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My Beautiful City transformed Central Saint Martins with a monumental speaker installation and oversized branding for Versus Versace’s London runway show. Industrial staging, immersive sound design and sharp architectural sightlines reinforced the collection’s music-led energy while creating a high-impact backdrop for runway photography and digital fashion coverage.

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My Beautiful City transformed Central Saint Martins with a monumental speaker installation and oversized branding for Versus Versace’s London runway show. Industrial staging, immersive sound design and sharp architectural sightlines reinforced the collection’s music-led energy while creating a high-impact backdrop for runway photography and digital fashion coverage.

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My Beautiful City transformed Central Saint Martins with a monumental speaker installation and oversized branding for Versus Versace’s London runway show. Industrial staging, immersive sound design and sharp architectural sightlines reinforced the collection’s music-led energy while creating a high-impact backdrop for runway photography and digital fashion coverage.

[00]

My Beautiful City transformed Central Saint Martins with a monumental speaker installation and oversized branding for Versus Versace’s London runway show. Industrial staging, immersive sound design and sharp architectural sightlines reinforced the collection’s music-led energy while creating a high-impact backdrop for runway photography and digital fashion coverage.

[00]

My Beautiful City transformed Central Saint Martins with a monumental speaker installation and oversized branding for Versus Versace’s London runway show. Industrial staging, immersive sound design and sharp architectural sightlines reinforced the collection’s music-led energy while creating a high-impact backdrop for runway photography and digital fashion coverage.

[00]

My Beautiful City transformed Central Saint Martins with a monumental speaker installation and oversized branding for Versus Versace’s London runway show. Industrial staging, immersive sound design and sharp architectural sightlines reinforced the collection’s music-led energy while creating a high-impact backdrop for runway photography and digital fashion coverage.

[00]

My Beautiful City transformed Central Saint Martins with a monumental speaker installation and oversized branding for Versus Versace’s London runway show. Industrial staging, immersive sound design and sharp architectural sightlines reinforced the collection’s music-led energy while creating a high-impact backdrop for runway photography and digital fashion coverage.

[00]

My Beautiful City transformed Central Saint Martins with a monumental speaker installation and oversized branding for Versus Versace’s London runway show. Industrial staging, immersive sound design and sharp architectural sightlines reinforced the collection’s music-led energy while creating a high-impact backdrop for runway photography and digital fashion coverage.

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My Beautiful City transformed Central Saint Martins with a monumental speaker installation and oversized branding for Versus Versace’s London runway show. Industrial staging, immersive sound design and sharp architectural sightlines reinforced the collection’s music-led energy while creating a high-impact backdrop for runway photography and digital fashion coverage.

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My Beautiful City transformed Central Saint Martins with a monumental speaker installation and oversized branding for Versus Versace’s London runway show. Industrial staging, immersive sound design and sharp architectural sightlines reinforced the collection’s music-led energy while creating a high-impact backdrop for runway photography and digital fashion coverage.

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Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.