Reformation x Devon Lee Carlson
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My Beautiful City staged a dreamy, tongue-in-cheek dinner at La Dolce Vita to launch the Reformation × Devon Lee Carlson campaign. Every touchpoint nodded to Devon’s world: a custom martini ice-luge crowned with a sculpture of her dog Martin, personalised plates and branded decks of cards, all under a sea of balloons for instantly shareable frames. The pacing moved from cocktails to a focused table moment, then into a lively salon, music-led, camera-ready and intimate by design. Friends of Ref including Camille Rowe, Finneas, Dixie D’Amelio and Sara Sampaio amplified the night’s reach, while a light, well-staffed service plan kept the energy effortless and the content organic.

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Streamers, flash-lit portraits and playful styling captured the carefree energy of the Reformation × Devon Lee Carlson celebration, transforming La Dolce Vita into a lively, fashion-led dinner party built for candid nightlife imagery and social buzz.
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Streamers, flash-lit portraits and playful styling captured the carefree energy of the Reformation × Devon Lee Carlson celebration, transforming La Dolce Vita into a lively, fashion-led dinner party built for candid nightlife imagery and social buzz.


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Streamers, flash-lit portraits and playful styling captured the carefree energy of the Reformation × Devon Lee Carlson celebration, transforming La Dolce Vita into a lively, fashion-led dinner party built for candid nightlife imagery and social buzz.
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Streamers, flash-lit portraits and playful styling captured the carefree energy of the Reformation × Devon Lee Carlson celebration, transforming La Dolce Vita into a lively, fashion-led dinner party built for candid nightlife imagery and social buzz.


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Streamers, flash-lit portraits and playful styling captured the carefree energy of the Reformation × Devon Lee Carlson celebration, transforming La Dolce Vita into a lively, fashion-led dinner party built for candid nightlife imagery and social buzz.
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Streamers, flash-lit portraits and playful styling captured the carefree energy of the Reformation × Devon Lee Carlson celebration, transforming La Dolce Vita into a lively, fashion-led dinner party built for candid nightlife imagery and social buzz.


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Streamers, flash-lit portraits and playful styling captured the carefree energy of the Reformation × Devon Lee Carlson celebration, transforming La Dolce Vita into a lively, fashion-led dinner party built for candid nightlife imagery and social buzz.
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Streamers, flash-lit portraits and playful styling captured the carefree energy of the Reformation × Devon Lee Carlson celebration, transforming La Dolce Vita into a lively, fashion-led dinner party built for candid nightlife imagery and social buzz.

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Streamers, flash-lit portraits and playful styling captured the carefree energy of the Reformation × Devon Lee Carlson celebration, transforming La Dolce Vita into a lively, fashion-led dinner party built for candid nightlife imagery and social buzz.
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Streamers, flash-lit portraits and playful styling captured the carefree energy of the Reformation × Devon Lee Carlson celebration, transforming La Dolce Vita into a lively, fashion-led dinner party built for candid nightlife imagery and social buzz.


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A sculptural martini ice-luge featuring Martin the dog became the centrepiece of the Reformation launch, pairing irreverent party details with glossy hospitality styling for instantly recognisable event photography and creator content.
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A sculptural martini ice-luge featuring Martin the dog became the centrepiece of the Reformation launch, pairing irreverent party details with glossy hospitality styling for instantly recognisable event photography and creator content.


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A sculptural martini ice-luge featuring Martin the dog became the centrepiece of the Reformation launch, pairing irreverent party details with glossy hospitality styling for instantly recognisable event photography and creator content.
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A sculptural martini ice-luge featuring Martin the dog became the centrepiece of the Reformation launch, pairing irreverent party details with glossy hospitality styling for instantly recognisable event photography and creator content.


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A sculptural martini ice-luge featuring Martin the dog became the centrepiece of the Reformation launch, pairing irreverent party details with glossy hospitality styling for instantly recognisable event photography and creator content.
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A sculptural martini ice-luge featuring Martin the dog became the centrepiece of the Reformation launch, pairing irreverent party details with glossy hospitality styling for instantly recognisable event photography and creator content.


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A sculptural martini ice-luge featuring Martin the dog became the centrepiece of the Reformation launch, pairing irreverent party details with glossy hospitality styling for instantly recognisable event photography and creator content.
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A sculptural martini ice-luge featuring Martin the dog became the centrepiece of the Reformation launch, pairing irreverent party details with glossy hospitality styling for instantly recognisable event photography and creator content.

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A sculptural martini ice-luge featuring Martin the dog became the centrepiece of the Reformation launch, pairing irreverent party details with glossy hospitality styling for instantly recognisable event photography and creator content.
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A sculptural martini ice-luge featuring Martin the dog became the centrepiece of the Reformation launch, pairing irreverent party details with glossy hospitality styling for instantly recognisable event photography and creator content.


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Personalised place settings, white roses and branded card decks brought Devon Lee Carlson’s signature aesthetic into the tablescape, blending intimate dinner design with playful fashion-world storytelling and editorial-ready tabletop moments.
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Personalised place settings, white roses and branded card decks brought Devon Lee Carlson’s signature aesthetic into the tablescape, blending intimate dinner design with playful fashion-world storytelling and editorial-ready tabletop moments.


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Personalised place settings, white roses and branded card decks brought Devon Lee Carlson’s signature aesthetic into the tablescape, blending intimate dinner design with playful fashion-world storytelling and editorial-ready tabletop moments.
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Personalised place settings, white roses and branded card decks brought Devon Lee Carlson’s signature aesthetic into the tablescape, blending intimate dinner design with playful fashion-world storytelling and editorial-ready tabletop moments.


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Personalised place settings, white roses and branded card decks brought Devon Lee Carlson’s signature aesthetic into the tablescape, blending intimate dinner design with playful fashion-world storytelling and editorial-ready tabletop moments.
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Personalised place settings, white roses and branded card decks brought Devon Lee Carlson’s signature aesthetic into the tablescape, blending intimate dinner design with playful fashion-world storytelling and editorial-ready tabletop moments.


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Personalised place settings, white roses and branded card decks brought Devon Lee Carlson’s signature aesthetic into the tablescape, blending intimate dinner design with playful fashion-world storytelling and editorial-ready tabletop moments.
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Personalised place settings, white roses and branded card decks brought Devon Lee Carlson’s signature aesthetic into the tablescape, blending intimate dinner design with playful fashion-world storytelling and editorial-ready tabletop moments.

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Personalised place settings, white roses and branded card decks brought Devon Lee Carlson’s signature aesthetic into the tablescape, blending intimate dinner design with playful fashion-world storytelling and editorial-ready tabletop moments.
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Personalised place settings, white roses and branded card decks brought Devon Lee Carlson’s signature aesthetic into the tablescape, blending intimate dinner design with playful fashion-world storytelling and editorial-ready tabletop moments.


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Moody booth seating, direct-flash photography and relaxed cocktail-hour pacing gave the Reformation gathering an effortless late-night atmosphere, balancing downtown Los Angeles energy with curated celebrity hospitality and organic social capture.
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Moody booth seating, direct-flash photography and relaxed cocktail-hour pacing gave the Reformation gathering an effortless late-night atmosphere, balancing downtown Los Angeles energy with curated celebrity hospitality and organic social capture.


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Moody booth seating, direct-flash photography and relaxed cocktail-hour pacing gave the Reformation gathering an effortless late-night atmosphere, balancing downtown Los Angeles energy with curated celebrity hospitality and organic social capture.
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Moody booth seating, direct-flash photography and relaxed cocktail-hour pacing gave the Reformation gathering an effortless late-night atmosphere, balancing downtown Los Angeles energy with curated celebrity hospitality and organic social capture.


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Moody booth seating, direct-flash photography and relaxed cocktail-hour pacing gave the Reformation gathering an effortless late-night atmosphere, balancing downtown Los Angeles energy with curated celebrity hospitality and organic social capture.
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Moody booth seating, direct-flash photography and relaxed cocktail-hour pacing gave the Reformation gathering an effortless late-night atmosphere, balancing downtown Los Angeles energy with curated celebrity hospitality and organic social capture.


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Moody booth seating, direct-flash photography and relaxed cocktail-hour pacing gave the Reformation gathering an effortless late-night atmosphere, balancing downtown Los Angeles energy with curated celebrity hospitality and organic social capture.
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Moody booth seating, direct-flash photography and relaxed cocktail-hour pacing gave the Reformation gathering an effortless late-night atmosphere, balancing downtown Los Angeles energy with curated celebrity hospitality and organic social capture.

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Moody booth seating, direct-flash photography and relaxed cocktail-hour pacing gave the Reformation gathering an effortless late-night atmosphere, balancing downtown Los Angeles energy with curated celebrity hospitality and organic social capture.
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Moody booth seating, direct-flash photography and relaxed cocktail-hour pacing gave the Reformation gathering an effortless late-night atmosphere, balancing downtown Los Angeles energy with curated celebrity hospitality and organic social capture.


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