Reformation x Devon Lee Carlson

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My Beautiful City staged a dreamy, tongue-in-cheek dinner at La Dolce Vita to launch the Reformation × Devon Lee Carlson campaign. Every touchpoint nodded to Devon’s world: a custom martini ice-luge crowned with a sculpture of her dog Martin, personalised plates and branded decks of cards, all under a sea of balloons for instantly shareable frames. The pacing moved from cocktails to a focused table moment, then into a lively salon, music-led, camera-ready and intimate by design. Friends of Ref including Camille Rowe, Finneas, Dixie D’Amelio and Sara Sampaio amplified the night’s reach, while a light, well-staffed service plan kept the energy effortless and the content organic.

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Streamers, flash-lit portraits and playful styling captured the carefree energy of the Reformation × Devon Lee Carlson celebration, transforming La Dolce Vita into a lively, fashion-led dinner party built for candid nightlife imagery and social buzz.

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Streamers, flash-lit portraits and playful styling captured the carefree energy of the Reformation × Devon Lee Carlson celebration, transforming La Dolce Vita into a lively, fashion-led dinner party built for candid nightlife imagery and social buzz.

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Streamers, flash-lit portraits and playful styling captured the carefree energy of the Reformation × Devon Lee Carlson celebration, transforming La Dolce Vita into a lively, fashion-led dinner party built for candid nightlife imagery and social buzz.

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Streamers, flash-lit portraits and playful styling captured the carefree energy of the Reformation × Devon Lee Carlson celebration, transforming La Dolce Vita into a lively, fashion-led dinner party built for candid nightlife imagery and social buzz.

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Streamers, flash-lit portraits and playful styling captured the carefree energy of the Reformation × Devon Lee Carlson celebration, transforming La Dolce Vita into a lively, fashion-led dinner party built for candid nightlife imagery and social buzz.

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Streamers, flash-lit portraits and playful styling captured the carefree energy of the Reformation × Devon Lee Carlson celebration, transforming La Dolce Vita into a lively, fashion-led dinner party built for candid nightlife imagery and social buzz.

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Streamers, flash-lit portraits and playful styling captured the carefree energy of the Reformation × Devon Lee Carlson celebration, transforming La Dolce Vita into a lively, fashion-led dinner party built for candid nightlife imagery and social buzz.

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Streamers, flash-lit portraits and playful styling captured the carefree energy of the Reformation × Devon Lee Carlson celebration, transforming La Dolce Vita into a lively, fashion-led dinner party built for candid nightlife imagery and social buzz.

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Streamers, flash-lit portraits and playful styling captured the carefree energy of the Reformation × Devon Lee Carlson celebration, transforming La Dolce Vita into a lively, fashion-led dinner party built for candid nightlife imagery and social buzz.

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Streamers, flash-lit portraits and playful styling captured the carefree energy of the Reformation × Devon Lee Carlson celebration, transforming La Dolce Vita into a lively, fashion-led dinner party built for candid nightlife imagery and social buzz.

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A sculptural martini ice-luge featuring Martin the dog became the centrepiece of the Reformation launch, pairing irreverent party details with glossy hospitality styling for instantly recognisable event photography and creator content.

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A sculptural martini ice-luge featuring Martin the dog became the centrepiece of the Reformation launch, pairing irreverent party details with glossy hospitality styling for instantly recognisable event photography and creator content.

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A sculptural martini ice-luge featuring Martin the dog became the centrepiece of the Reformation launch, pairing irreverent party details with glossy hospitality styling for instantly recognisable event photography and creator content.

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A sculptural martini ice-luge featuring Martin the dog became the centrepiece of the Reformation launch, pairing irreverent party details with glossy hospitality styling for instantly recognisable event photography and creator content.

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A sculptural martini ice-luge featuring Martin the dog became the centrepiece of the Reformation launch, pairing irreverent party details with glossy hospitality styling for instantly recognisable event photography and creator content.

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A sculptural martini ice-luge featuring Martin the dog became the centrepiece of the Reformation launch, pairing irreverent party details with glossy hospitality styling for instantly recognisable event photography and creator content.

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A sculptural martini ice-luge featuring Martin the dog became the centrepiece of the Reformation launch, pairing irreverent party details with glossy hospitality styling for instantly recognisable event photography and creator content.

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A sculptural martini ice-luge featuring Martin the dog became the centrepiece of the Reformation launch, pairing irreverent party details with glossy hospitality styling for instantly recognisable event photography and creator content.

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A sculptural martini ice-luge featuring Martin the dog became the centrepiece of the Reformation launch, pairing irreverent party details with glossy hospitality styling for instantly recognisable event photography and creator content.

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A sculptural martini ice-luge featuring Martin the dog became the centrepiece of the Reformation launch, pairing irreverent party details with glossy hospitality styling for instantly recognisable event photography and creator content.

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Personalised place settings, white roses and branded card decks brought Devon Lee Carlson’s signature aesthetic into the tablescape, blending intimate dinner design with playful fashion-world storytelling and editorial-ready tabletop moments.

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Personalised place settings, white roses and branded card decks brought Devon Lee Carlson’s signature aesthetic into the tablescape, blending intimate dinner design with playful fashion-world storytelling and editorial-ready tabletop moments.

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Personalised place settings, white roses and branded card decks brought Devon Lee Carlson’s signature aesthetic into the tablescape, blending intimate dinner design with playful fashion-world storytelling and editorial-ready tabletop moments.

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Personalised place settings, white roses and branded card decks brought Devon Lee Carlson’s signature aesthetic into the tablescape, blending intimate dinner design with playful fashion-world storytelling and editorial-ready tabletop moments.

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Personalised place settings, white roses and branded card decks brought Devon Lee Carlson’s signature aesthetic into the tablescape, blending intimate dinner design with playful fashion-world storytelling and editorial-ready tabletop moments.

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Personalised place settings, white roses and branded card decks brought Devon Lee Carlson’s signature aesthetic into the tablescape, blending intimate dinner design with playful fashion-world storytelling and editorial-ready tabletop moments.

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Personalised place settings, white roses and branded card decks brought Devon Lee Carlson’s signature aesthetic into the tablescape, blending intimate dinner design with playful fashion-world storytelling and editorial-ready tabletop moments.

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Personalised place settings, white roses and branded card decks brought Devon Lee Carlson’s signature aesthetic into the tablescape, blending intimate dinner design with playful fashion-world storytelling and editorial-ready tabletop moments.

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Personalised place settings, white roses and branded card decks brought Devon Lee Carlson’s signature aesthetic into the tablescape, blending intimate dinner design with playful fashion-world storytelling and editorial-ready tabletop moments.

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Personalised place settings, white roses and branded card decks brought Devon Lee Carlson’s signature aesthetic into the tablescape, blending intimate dinner design with playful fashion-world storytelling and editorial-ready tabletop moments.

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Moody booth seating, direct-flash photography and relaxed cocktail-hour pacing gave the Reformation gathering an effortless late-night atmosphere, balancing downtown Los Angeles energy with curated celebrity hospitality and organic social capture.

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Moody booth seating, direct-flash photography and relaxed cocktail-hour pacing gave the Reformation gathering an effortless late-night atmosphere, balancing downtown Los Angeles energy with curated celebrity hospitality and organic social capture.

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Moody booth seating, direct-flash photography and relaxed cocktail-hour pacing gave the Reformation gathering an effortless late-night atmosphere, balancing downtown Los Angeles energy with curated celebrity hospitality and organic social capture.

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Moody booth seating, direct-flash photography and relaxed cocktail-hour pacing gave the Reformation gathering an effortless late-night atmosphere, balancing downtown Los Angeles energy with curated celebrity hospitality and organic social capture.

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Moody booth seating, direct-flash photography and relaxed cocktail-hour pacing gave the Reformation gathering an effortless late-night atmosphere, balancing downtown Los Angeles energy with curated celebrity hospitality and organic social capture.

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Moody booth seating, direct-flash photography and relaxed cocktail-hour pacing gave the Reformation gathering an effortless late-night atmosphere, balancing downtown Los Angeles energy with curated celebrity hospitality and organic social capture.

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Moody booth seating, direct-flash photography and relaxed cocktail-hour pacing gave the Reformation gathering an effortless late-night atmosphere, balancing downtown Los Angeles energy with curated celebrity hospitality and organic social capture.

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Moody booth seating, direct-flash photography and relaxed cocktail-hour pacing gave the Reformation gathering an effortless late-night atmosphere, balancing downtown Los Angeles energy with curated celebrity hospitality and organic social capture.

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Moody booth seating, direct-flash photography and relaxed cocktail-hour pacing gave the Reformation gathering an effortless late-night atmosphere, balancing downtown Los Angeles energy with curated celebrity hospitality and organic social capture.

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Moody booth seating, direct-flash photography and relaxed cocktail-hour pacing gave the Reformation gathering an effortless late-night atmosphere, balancing downtown Los Angeles energy with curated celebrity hospitality and organic social capture.

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Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.