Reformation x Clare Waight Keller

My Beautiful City transformed Hôtel Particulier Montmartre into a 1920s “Golden Years” time-capsule to unveil the Reformation × Clare Waight Keller collection. Inspired by Midnight in Paris, scripted cameos by Ernest Hemingway, F. Scott & Zelda Fitzgerald and Josephine Baker moved through the rooms, cueing intimate scenes and shootable moments that linked narrative to product. Period-coded details, warm salon lighting and precise sightlines framed the collection with an effortless, modern gloss. Flow, hospitality and pacing were engineered for a clear arrive → discover → capture journey, an immersive, celebrity-friendly launch that read beautifully in person and on camera.