Louis Vuitton Cruise Show 2022

Echoing the Paris Cruise language, My Beautiful City installed six red architectural structures, inspired by Axe Majeur, to carve the runway spine through the Medici Courtyard at The MAINE Mayfair. The forms created crisp sightlines and camera positions, framing Nicolas Ghesquière’s collection and stitching Parisian references into a London setting. A pre-show reception introduced guests to the courtyard before the presentation flowed into a private after-party inside the hotel’s newly opened members’ spaces, pacing hospitality, performance and capture as one coherent LV experience