Instagram 'In Living Color' Exhibition

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In collaboration with Sun-ny Side Up (SSU), My Beautiful City creatively directed and produced Instagram’s ‘In Living Color,’ a Black History Month celebration of Black joy through love and laughter. We designed a vibrant, colour-saturated maze to exhibit Alim Smith’s artworks, creating discovery moments and clear photo angles at every turn. The programme culminated in live, custom poetry gifts for guests, a comedy set, and a DJ performance, with pacing and flow engineered for easy circulation and image-first capture

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Immersive exhibition design for a Black History Month event, featuring a colour-saturated maze that guides guests through curated artworks. Spatial planning prioritised intuitive navigation, bold visual identity and high-impact photo moments, transforming the venue into a vibrant, shareable cultural experience.

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Immersive exhibition design for a Black History Month event, featuring a colour-saturated maze that guides guests through curated artworks. Spatial planning prioritised intuitive navigation, bold visual identity and high-impact photo moments, transforming the venue into a vibrant, shareable cultural experience.

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Immersive exhibition design for a Black History Month event, featuring a colour-saturated maze that guides guests through curated artworks. Spatial planning prioritised intuitive navigation, bold visual identity and high-impact photo moments, transforming the venue into a vibrant, shareable cultural experience.

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Immersive exhibition design for a Black History Month event, featuring a colour-saturated maze that guides guests through curated artworks. Spatial planning prioritised intuitive navigation, bold visual identity and high-impact photo moments, transforming the venue into a vibrant, shareable cultural experience.

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Immersive exhibition design for a Black History Month event, featuring a colour-saturated maze that guides guests through curated artworks. Spatial planning prioritised intuitive navigation, bold visual identity and high-impact photo moments, transforming the venue into a vibrant, shareable cultural experience.

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Immersive exhibition design for a Black History Month event, featuring a colour-saturated maze that guides guests through curated artworks. Spatial planning prioritised intuitive navigation, bold visual identity and high-impact photo moments, transforming the venue into a vibrant, shareable cultural experience.

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Immersive exhibition design for a Black History Month event, featuring a colour-saturated maze that guides guests through curated artworks. Spatial planning prioritised intuitive navigation, bold visual identity and high-impact photo moments, transforming the venue into a vibrant, shareable cultural experience.

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Immersive exhibition design for a Black History Month event, featuring a colour-saturated maze that guides guests through curated artworks. Spatial planning prioritised intuitive navigation, bold visual identity and high-impact photo moments, transforming the venue into a vibrant, shareable cultural experience.

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Immersive exhibition design for a Black History Month event, featuring a colour-saturated maze that guides guests through curated artworks. Spatial planning prioritised intuitive navigation, bold visual identity and high-impact photo moments, transforming the venue into a vibrant, shareable cultural experience.

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Immersive exhibition design for a Black History Month event, featuring a colour-saturated maze that guides guests through curated artworks. Spatial planning prioritised intuitive navigation, bold visual identity and high-impact photo moments, transforming the venue into a vibrant, shareable cultural experience.

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Gallery corridor showcasing portrait works within a vividly lit environment, where tonal lighting enhances depth and focus. Designed for seamless exploration, the layout encourages organic movement while framing each piece for strong visual storytelling and content capture.

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Gallery corridor showcasing portrait works within a vividly lit environment, where tonal lighting enhances depth and focus. Designed for seamless exploration, the layout encourages organic movement while framing each piece for strong visual storytelling and content capture.

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Gallery corridor showcasing portrait works within a vividly lit environment, where tonal lighting enhances depth and focus. Designed for seamless exploration, the layout encourages organic movement while framing each piece for strong visual storytelling and content capture.

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Gallery corridor showcasing portrait works within a vividly lit environment, where tonal lighting enhances depth and focus. Designed for seamless exploration, the layout encourages organic movement while framing each piece for strong visual storytelling and content capture.

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Gallery corridor showcasing portrait works within a vividly lit environment, where tonal lighting enhances depth and focus. Designed for seamless exploration, the layout encourages organic movement while framing each piece for strong visual storytelling and content capture.

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Gallery corridor showcasing portrait works within a vividly lit environment, where tonal lighting enhances depth and focus. Designed for seamless exploration, the layout encourages organic movement while framing each piece for strong visual storytelling and content capture.

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Gallery corridor showcasing portrait works within a vividly lit environment, where tonal lighting enhances depth and focus. Designed for seamless exploration, the layout encourages organic movement while framing each piece for strong visual storytelling and content capture.

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Gallery corridor showcasing portrait works within a vividly lit environment, where tonal lighting enhances depth and focus. Designed for seamless exploration, the layout encourages organic movement while framing each piece for strong visual storytelling and content capture.

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Gallery corridor showcasing portrait works within a vividly lit environment, where tonal lighting enhances depth and focus. Designed for seamless exploration, the layout encourages organic movement while framing each piece for strong visual storytelling and content capture.

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Gallery corridor showcasing portrait works within a vividly lit environment, where tonal lighting enhances depth and focus. Designed for seamless exploration, the layout encourages organic movement while framing each piece for strong visual storytelling and content capture.

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Branded cocktail moment integrating experiential design with guest interaction. Custom drinks and ambient lighting extend the visual language into hospitality, creating cohesive touchpoints that support social sharing, audience engagement and a fully immersive event atmosphere.

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Branded cocktail moment integrating experiential design with guest interaction. Custom drinks and ambient lighting extend the visual language into hospitality, creating cohesive touchpoints that support social sharing, audience engagement and a fully immersive event atmosphere.

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Branded cocktail moment integrating experiential design with guest interaction. Custom drinks and ambient lighting extend the visual language into hospitality, creating cohesive touchpoints that support social sharing, audience engagement and a fully immersive event atmosphere.

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Branded cocktail moment integrating experiential design with guest interaction. Custom drinks and ambient lighting extend the visual language into hospitality, creating cohesive touchpoints that support social sharing, audience engagement and a fully immersive event atmosphere.

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Branded cocktail moment integrating experiential design with guest interaction. Custom drinks and ambient lighting extend the visual language into hospitality, creating cohesive touchpoints that support social sharing, audience engagement and a fully immersive event atmosphere.

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Branded cocktail moment integrating experiential design with guest interaction. Custom drinks and ambient lighting extend the visual language into hospitality, creating cohesive touchpoints that support social sharing, audience engagement and a fully immersive event atmosphere.

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Branded cocktail moment integrating experiential design with guest interaction. Custom drinks and ambient lighting extend the visual language into hospitality, creating cohesive touchpoints that support social sharing, audience engagement and a fully immersive event atmosphere.

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Branded cocktail moment integrating experiential design with guest interaction. Custom drinks and ambient lighting extend the visual language into hospitality, creating cohesive touchpoints that support social sharing, audience engagement and a fully immersive event atmosphere.

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Branded cocktail moment integrating experiential design with guest interaction. Custom drinks and ambient lighting extend the visual language into hospitality, creating cohesive touchpoints that support social sharing, audience engagement and a fully immersive event atmosphere.

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Branded cocktail moment integrating experiential design with guest interaction. Custom drinks and ambient lighting extend the visual language into hospitality, creating cohesive touchpoints that support social sharing, audience engagement and a fully immersive event atmosphere.

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Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.