Versus Versace SS18 Runway

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At London’s esteemed Central Saint Martin University, My Beautiful City constructed a monumental speaker wall and kinetic “VERSUS” paper installation, setting a youthful, music-driven tone for the collection debut and amplifying Versace’s fashion-music heritage.

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Textural materials, amplified sound elements and stripped-back seating delivered a youthful atmosphere inspired by Versace’s longstanding connection to club culture, live performance and contemporary street-driven style.

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Textural materials, amplified sound elements and stripped-back seating delivered a youthful atmosphere inspired by Versace’s longstanding connection to club culture, live performance and contemporary street-driven style.

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Textural materials, amplified sound elements and stripped-back seating delivered a youthful atmosphere inspired by Versace’s longstanding connection to club culture, live performance and contemporary street-driven style.

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Textural materials, amplified sound elements and stripped-back seating delivered a youthful atmosphere inspired by Versace’s longstanding connection to club culture, live performance and contemporary street-driven style.

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Textural materials, amplified sound elements and stripped-back seating delivered a youthful atmosphere inspired by Versace’s longstanding connection to club culture, live performance and contemporary street-driven style.

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Textural materials, amplified sound elements and stripped-back seating delivered a youthful atmosphere inspired by Versace’s longstanding connection to club culture, live performance and contemporary street-driven style.

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Textural materials, amplified sound elements and stripped-back seating delivered a youthful atmosphere inspired by Versace’s longstanding connection to club culture, live performance and contemporary street-driven style.

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Textural materials, amplified sound elements and stripped-back seating delivered a youthful atmosphere inspired by Versace’s longstanding connection to club culture, live performance and contemporary street-driven style.

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Textural materials, amplified sound elements and stripped-back seating delivered a youthful atmosphere inspired by Versace’s longstanding connection to club culture, live performance and contemporary street-driven style.

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Textural materials, amplified sound elements and stripped-back seating delivered a youthful atmosphere inspired by Versace’s longstanding connection to club culture, live performance and contemporary street-driven style.

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Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.