Dior Cruise 2017 Show

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As UK production partner with Bureau Betak, My Beautiful City returned Dior to Blenheim Palace after 58 years, restaging the historic route with a hand-painted runway that threaded through stately rooms. Here, we spotlighted heritage with modern show craft

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My Beautiful City helped return Dior to Blenheim Palace for the first time in 58 years, reinterpreting the house’s historic presentation route through the estate’s gilded interiors. A hand-painted runway threaded through stately corridors and ceremonial rooms, balancing the grandeur of the palace with precise contemporary showcraft.

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My Beautiful City helped return Dior to Blenheim Palace for the first time in 58 years, reinterpreting the house’s historic presentation route through the estate’s gilded interiors. A hand-painted runway threaded through stately corridors and ceremonial rooms, balancing the grandeur of the palace with precise contemporary showcraft.

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My Beautiful City helped return Dior to Blenheim Palace for the first time in 58 years, reinterpreting the house’s historic presentation route through the estate’s gilded interiors. A hand-painted runway threaded through stately corridors and ceremonial rooms, balancing the grandeur of the palace with precise contemporary showcraft.

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My Beautiful City helped return Dior to Blenheim Palace for the first time in 58 years, reinterpreting the house’s historic presentation route through the estate’s gilded interiors. A hand-painted runway threaded through stately corridors and ceremonial rooms, balancing the grandeur of the palace with precise contemporary showcraft.

[00]

My Beautiful City helped return Dior to Blenheim Palace for the first time in 58 years, reinterpreting the house’s historic presentation route through the estate’s gilded interiors. A hand-painted runway threaded through stately corridors and ceremonial rooms, balancing the grandeur of the palace with precise contemporary showcraft.

[00]

My Beautiful City helped return Dior to Blenheim Palace for the first time in 58 years, reinterpreting the house’s historic presentation route through the estate’s gilded interiors. A hand-painted runway threaded through stately corridors and ceremonial rooms, balancing the grandeur of the palace with precise contemporary showcraft.

[00]

My Beautiful City helped return Dior to Blenheim Palace for the first time in 58 years, reinterpreting the house’s historic presentation route through the estate’s gilded interiors. A hand-painted runway threaded through stately corridors and ceremonial rooms, balancing the grandeur of the palace with precise contemporary showcraft.

[00]

My Beautiful City helped return Dior to Blenheim Palace for the first time in 58 years, reinterpreting the house’s historic presentation route through the estate’s gilded interiors. A hand-painted runway threaded through stately corridors and ceremonial rooms, balancing the grandeur of the palace with precise contemporary showcraft.

[00]

My Beautiful City helped return Dior to Blenheim Palace for the first time in 58 years, reinterpreting the house’s historic presentation route through the estate’s gilded interiors. A hand-painted runway threaded through stately corridors and ceremonial rooms, balancing the grandeur of the palace with precise contemporary showcraft.

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My Beautiful City helped return Dior to Blenheim Palace for the first time in 58 years, reinterpreting the house’s historic presentation route through the estate’s gilded interiors. A hand-painted runway threaded through stately corridors and ceremonial rooms, balancing the grandeur of the palace with precise contemporary showcraft.

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Engineering guest flow, production logistics and installation with meticulous care, allowing Dior’s archival references and couture craftsmanship to unfold within a modern runway framework. The result was an immersive presentation that bridged history and contemporary luxury through cinematic pacing, architectural sightlines and editorial precision.

[00]

Engineering guest flow, production logistics and installation with meticulous care, allowing Dior’s archival references and couture craftsmanship to unfold within a modern runway framework. The result was an immersive presentation that bridged history and contemporary luxury through cinematic pacing, architectural sightlines and editorial precision.

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Engineering guest flow, production logistics and installation with meticulous care, allowing Dior’s archival references and couture craftsmanship to unfold within a modern runway framework. The result was an immersive presentation that bridged history and contemporary luxury through cinematic pacing, architectural sightlines and editorial precision.

[00]

Engineering guest flow, production logistics and installation with meticulous care, allowing Dior’s archival references and couture craftsmanship to unfold within a modern runway framework. The result was an immersive presentation that bridged history and contemporary luxury through cinematic pacing, architectural sightlines and editorial precision.

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Engineering guest flow, production logistics and installation with meticulous care, allowing Dior’s archival references and couture craftsmanship to unfold within a modern runway framework. The result was an immersive presentation that bridged history and contemporary luxury through cinematic pacing, architectural sightlines and editorial precision.

[00]

Engineering guest flow, production logistics and installation with meticulous care, allowing Dior’s archival references and couture craftsmanship to unfold within a modern runway framework. The result was an immersive presentation that bridged history and contemporary luxury through cinematic pacing, architectural sightlines and editorial precision.

[00]

Engineering guest flow, production logistics and installation with meticulous care, allowing Dior’s archival references and couture craftsmanship to unfold within a modern runway framework. The result was an immersive presentation that bridged history and contemporary luxury through cinematic pacing, architectural sightlines and editorial precision.

[00]

Engineering guest flow, production logistics and installation with meticulous care, allowing Dior’s archival references and couture craftsmanship to unfold within a modern runway framework. The result was an immersive presentation that bridged history and contemporary luxury through cinematic pacing, architectural sightlines and editorial precision.

[00]

Engineering guest flow, production logistics and installation with meticulous care, allowing Dior’s archival references and couture craftsmanship to unfold within a modern runway framework. The result was an immersive presentation that bridged history and contemporary luxury through cinematic pacing, architectural sightlines and editorial precision.

[00]

Engineering guest flow, production logistics and installation with meticulous care, allowing Dior’s archival references and couture craftsmanship to unfold within a modern runway framework. The result was an immersive presentation that bridged history and contemporary luxury through cinematic pacing, architectural sightlines and editorial precision.

Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.