Dior London Flagship Store Opening

For the opening of Dior’s new flagship store on New Bond Street, My Beautiful City wrapped the Peter Marino–designed boutique in a parterre of blue delphiniums and staged a 19-piece classical orchestra at arrival. Inside, an 8-foot replica dollhouse of the façade served as the photocall while Chilly Gonzales performed and DJs Josh Ludlow and Jenny Bastet set the tone for a joyful, highly shareable launch