Michael Kors Qixi Club
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My Beautiful City led the creative direction for a press-and-influencer launch of Michael Kors’ Qixi collection at Chengdu Taikoo Li. The store façade was wrapped in the Qixi Graffiti print and the graphic language carried through key interior moments to heighten immersion and photography. A purpose-built infinity pop-up room created a surreal, shareable focal point for content, while Fil Xiaobai set the tone with a live DJ set—delivering an in-store, store-led reveal designed for discovery and social reach
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Bold graphic surfaces and curated retail displays create an immersive in-store environment designed for high-impact brand storytelling and social media content capture.
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Bold graphic surfaces and curated retail displays create an immersive in-store environment designed for high-impact brand storytelling and social media content capture.
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Bold graphic surfaces and curated retail displays create an immersive in-store environment designed for high-impact brand storytelling and social media content capture.
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Bold graphic surfaces and curated retail displays create an immersive in-store environment designed for high-impact brand storytelling and social media content capture.
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Bold graphic surfaces and curated retail displays create an immersive in-store environment designed for high-impact brand storytelling and social media content capture.
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Bold graphic surfaces and curated retail displays create an immersive in-store environment designed for high-impact brand storytelling and social media content capture.
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Bold graphic surfaces and curated retail displays create an immersive in-store environment designed for high-impact brand storytelling and social media content capture.
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Bold graphic surfaces and curated retail displays create an immersive in-store environment designed for high-impact brand storytelling and social media content capture.
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Bold graphic surfaces and curated retail displays create an immersive in-store environment designed for high-impact brand storytelling and social media content capture.
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Bold graphic surfaces and curated retail displays create an immersive in-store environment designed for high-impact brand storytelling and social media content capture.
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A red-draped pop-up space anchors the Michael Kors Qixi activation, with neon motifs and DJ programming shaping a dynamic, shareable setting that drives influencer engagement and enhances the retail experience.
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A red-draped pop-up space anchors the Michael Kors Qixi activation, with neon motifs and DJ programming shaping a dynamic, shareable setting that drives influencer engagement and enhances the retail experience.
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A red-draped pop-up space anchors the Michael Kors Qixi activation, with neon motifs and DJ programming shaping a dynamic, shareable setting that drives influencer engagement and enhances the retail experience.
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A red-draped pop-up space anchors the Michael Kors Qixi activation, with neon motifs and DJ programming shaping a dynamic, shareable setting that drives influencer engagement and enhances the retail experience.
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A red-draped pop-up space anchors the Michael Kors Qixi activation, with neon motifs and DJ programming shaping a dynamic, shareable setting that drives influencer engagement and enhances the retail experience.
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A red-draped pop-up space anchors the Michael Kors Qixi activation, with neon motifs and DJ programming shaping a dynamic, shareable setting that drives influencer engagement and enhances the retail experience.
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A red-draped pop-up space anchors the Michael Kors Qixi activation, with neon motifs and DJ programming shaping a dynamic, shareable setting that drives influencer engagement and enhances the retail experience.
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A red-draped pop-up space anchors the Michael Kors Qixi activation, with neon motifs and DJ programming shaping a dynamic, shareable setting that drives influencer engagement and enhances the retail experience.
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A red-draped pop-up space anchors the Michael Kors Qixi activation, with neon motifs and DJ programming shaping a dynamic, shareable setting that drives influencer engagement and enhances the retail experience.
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A red-draped pop-up space anchors the Michael Kors Qixi activation, with neon motifs and DJ programming shaping a dynamic, shareable setting that drives influencer engagement and enhances the retail experience.
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