MIU MIU Miutine NYFW

client:

MIU MIU

LOCATION:

North America

INDUSTRY:

Beauty & Wellness

CATEGORY:

Product Launches

services:

Set Design

Creative & Experience Strategy

Venue Sourcing

Talent, Hosts, & Partnerships

Features:

Live Performance & DJs

Playful Brand Moments

Intimate Ambiance

Gifting/Seeding

My Beautiful City creatively directed and produced Miu Miu Beauty’s Miutine Intense fragrance launch during New York Fashion Week.

Taking over People’s NYC, friends of the brand gathered for a first look at the new fragrance and a playful celebration of girlhood, brought to life through diary-inspired 'Never have I ever...,' branded board games and a steady beat.

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