MERIT ‘NEW WAVE’ LAUNCH
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My Beautiful City creatively produced the launch of Merit’s New Wave fragrance in New York, beginning with a VIP evening and continuing as a public pop-up for several days.Floral projections bloomed across the space in warm golden light, reflected in mirrored surfaces that invited guests to step inside the world of New Wave. Part installation, part fragrance discovery, with personalised bottle engraving to finish it off.
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