H&M&YOU&I

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My Beautiful City produced H&M&YOU&I Runway & After Party during London Fashion Week, working closely with creative director Nick Knight and Show Studio. The 40-metre runway opened with Brazilian ballerina Ingrid Silva, before models including Alex Consani, Lila Moss, Paloma Elsesser and Karen Elson, amongst others, showed off the H&M’s Autumn 26 collections. Mirrored installations and interactive fashion moments blurred physical and digital worlds; music masterminded by Labrinth featured a surprise live performance of “I Want to Know What Love Is”, and an after party together with London’s celebrity and influence took the night home.

[01] red carpet arrival moment at summer friday's nyfw debut

Backstage at the show

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Backstage at the show

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Backstage at the show

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Backstage at the show

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Backstage at the show

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Backstage at the show

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Backstage at the show

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Backstage at the show

[04] sara walker and co celebrate at or'esh

Backstage at the show

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Backstage at the show

[01] red carpet arrival moment at summer friday's nyfw debut

The runway

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The runway

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The runway

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The runway

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The runway

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The runway

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The runway

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The runway

[04] sara walker and co celebrate at or'esh

The runway

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The runway

[01] red carpet arrival moment at summer friday's nyfw debut

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[04] sara walker and co celebrate at or'esh

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[01] red carpet arrival moment at summer friday's nyfw debut

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[04] sara walker and co celebrate at or'esh

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[01] red carpet arrival moment at summer friday's nyfw debut

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[04] sara walker and co celebrate at or'esh

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[01] red carpet arrival moment at summer friday's nyfw debut

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[04] sara walker and co celebrate at or'esh

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[01] red carpet arrival moment at summer friday's nyfw debut

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[04] sara walker and co celebrate at or'esh

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[01] red carpet arrival moment at summer friday's nyfw debut

The after-party

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The after-party

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The after-party

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The after-party

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The after-party

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The after-party

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The after-party

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The after-party

[04] sara walker and co celebrate at or'esh

The after-party

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The after-party

Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.
Text reading 'MY BEAUTIFUL CITY' in uppercase black serif font.