Ref in Residence Provence
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We produced the third edition of Ref in Residence in a private Provençal villa—seven weeks of slow-living programming designed to create timeless creator assets. The house and grounds were styled as repeatable vignettes—terraces, courtyards, pool deck and orchard—dressed with the high-summer collection (embroidered poolside pieces, linens, straw and ceramics) and a rotating prop library for effortless styling
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Daily, choice-based itineraries—lavender-field plein-air kits, brocante treasure hunts, golden-hour aperitivo—balanced hospitality with capture, so the guest journey moved cleanly from arrive → style → shoot → share.
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Daily, choice-based itineraries—lavender-field plein-air kits, brocante treasure hunts, golden-hour aperitivo—balanced hospitality with capture, so the guest journey moved cleanly from arrive → style → shoot → share.
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Daily, choice-based itineraries—lavender-field plein-air kits, brocante treasure hunts, golden-hour aperitivo—balanced hospitality with capture, so the guest journey moved cleanly from arrive → style → shoot → share.
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Daily, choice-based itineraries—lavender-field plein-air kits, brocante treasure hunts, golden-hour aperitivo—balanced hospitality with capture, so the guest journey moved cleanly from arrive → style → shoot → share.
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Daily, choice-based itineraries—lavender-field plein-air kits, brocante treasure hunts, golden-hour aperitivo—balanced hospitality with capture, so the guest journey moved cleanly from arrive → style → shoot → share.
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Daily, choice-based itineraries—lavender-field plein-air kits, brocante treasure hunts, golden-hour aperitivo—balanced hospitality with capture, so the guest journey moved cleanly from arrive → style → shoot → share.
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Daily, choice-based itineraries—lavender-field plein-air kits, brocante treasure hunts, golden-hour aperitivo—balanced hospitality with capture, so the guest journey moved cleanly from arrive → style → shoot → share.
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Daily, choice-based itineraries—lavender-field plein-air kits, brocante treasure hunts, golden-hour aperitivo—balanced hospitality with capture, so the guest journey moved cleanly from arrive → style → shoot → share.
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Daily, choice-based itineraries—lavender-field plein-air kits, brocante treasure hunts, golden-hour aperitivo—balanced hospitality with capture, so the guest journey moved cleanly from arrive → style → shoot → share.
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Daily, choice-based itineraries—lavender-field plein-air kits, brocante treasure hunts, golden-hour aperitivo—balanced hospitality with capture, so the guest journey moved cleanly from arrive → style → shoot → share.
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A rolling cast of friends of the brand—Lila Moss, Christie Tyler, Sara Walker and Julia Sarr-Jamois—kept momentum and freshness across the run.
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A rolling cast of friends of the brand—Lila Moss, Christie Tyler, Sara Walker and Julia Sarr-Jamois—kept momentum and freshness across the run.
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A rolling cast of friends of the brand—Lila Moss, Christie Tyler, Sara Walker and Julia Sarr-Jamois—kept momentum and freshness across the run.
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A rolling cast of friends of the brand—Lila Moss, Christie Tyler, Sara Walker and Julia Sarr-Jamois—kept momentum and freshness across the run.
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A rolling cast of friends of the brand—Lila Moss, Christie Tyler, Sara Walker and Julia Sarr-Jamois—kept momentum and freshness across the run.
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A rolling cast of friends of the brand—Lila Moss, Christie Tyler, Sara Walker and Julia Sarr-Jamois—kept momentum and freshness across the run.
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A rolling cast of friends of the brand—Lila Moss, Christie Tyler, Sara Walker and Julia Sarr-Jamois—kept momentum and freshness across the run.
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A rolling cast of friends of the brand—Lila Moss, Christie Tyler, Sara Walker and Julia Sarr-Jamois—kept momentum and freshness across the run.
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A rolling cast of friends of the brand—Lila Moss, Christie Tyler, Sara Walker and Julia Sarr-Jamois—kept momentum and freshness across the run.
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A rolling cast of friends of the brand—Lila Moss, Christie Tyler, Sara Walker and Julia Sarr-Jamois—kept momentum and freshness across the run.
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Creator concierge, light crew and smart shot lists protected intimacy while ensuring consistent colour, texture and narrative from week to week.
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Creator concierge, light crew and smart shot lists protected intimacy while ensuring consistent colour, texture and narrative from week to week.
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Creator concierge, light crew and smart shot lists protected intimacy while ensuring consistent colour, texture and narrative from week to week.
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Creator concierge, light crew and smart shot lists protected intimacy while ensuring consistent colour, texture and narrative from week to week.
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Creator concierge, light crew and smart shot lists protected intimacy while ensuring consistent colour, texture and narrative from week to week.
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Creator concierge, light crew and smart shot lists protected intimacy while ensuring consistent colour, texture and narrative from week to week.
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Creator concierge, light crew and smart shot lists protected intimacy while ensuring consistent colour, texture and narrative from week to week.
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Creator concierge, light crew and smart shot lists protected intimacy while ensuring consistent colour, texture and narrative from week to week.
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Creator concierge, light crew and smart shot lists protected intimacy while ensuring consistent colour, texture and narrative from week to week.
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Creator concierge, light crew and smart shot lists protected intimacy while ensuring consistent colour, texture and narrative from week to week.
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The result: a quietly luxurious residency that translated Reformation’s lifestyle into Provençal, evergreen content.
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The result: a quietly luxurious residency that translated Reformation’s lifestyle into Provençal, evergreen content.
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The result: a quietly luxurious residency that translated Reformation’s lifestyle into Provençal, evergreen content.
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The result: a quietly luxurious residency that translated Reformation’s lifestyle into Provençal, evergreen content.
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The result: a quietly luxurious residency that translated Reformation’s lifestyle into Provençal, evergreen content.
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The result: a quietly luxurious residency that translated Reformation’s lifestyle into Provençal, evergreen content.
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The result: a quietly luxurious residency that translated Reformation’s lifestyle into Provençal, evergreen content.
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The result: a quietly luxurious residency that translated Reformation’s lifestyle into Provençal, evergreen content.
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The result: a quietly luxurious residency that translated Reformation’s lifestyle into Provençal, evergreen content.
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The result: a quietly luxurious residency that translated Reformation’s lifestyle into Provençal, evergreen content.
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