Assouline 'Abu Dhabi Bright' Book Launch
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My Beautiful City creatively produced the London flagship launch for Assouline’s Abu Dhabi Bright—an evening that brought the Emirate’s heritage into the publisher’s townhouse setting. In consultation with the Department of Culture and Tourism, Abu Dhabi, we framed the title with a compact exhibition: book-led plinths, curated image walls and quiet reading nooks designed for dwell time and elegant capture. Emirati artisans demonstrated traditional weaving techniques in situ, turning craft into live storytelling as guests explored the pages with dates and coffee service. Wayfinding, pacing and lighting were tuned for a clear journey—arrivals → browse → craft demo → hospitality—delivering a cultured, camera-ready launch that doubled as a concise itinerary for the city
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Guests explored a curated literary showcase celebrating contemporary culture and design, with immersive brand moments woven throughout the evening’s hospitality experience.
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Guests explored a curated literary showcase celebrating contemporary culture and design, with immersive brand moments woven throughout the evening’s hospitality experience.
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Guests explored a curated literary showcase celebrating contemporary culture and design, with immersive brand moments woven throughout the evening’s hospitality experience.
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Guests explored a curated literary showcase celebrating contemporary culture and design, with immersive brand moments woven throughout the evening’s hospitality experience.
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Guests explored a curated literary showcase celebrating contemporary culture and design, with immersive brand moments woven throughout the evening’s hospitality experience.
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Guests explored a curated literary showcase celebrating contemporary culture and design, with immersive brand moments woven throughout the evening’s hospitality experience.
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Guests explored a curated literary showcase celebrating contemporary culture and design, with immersive brand moments woven throughout the evening’s hospitality experience.
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Guests explored a curated literary showcase celebrating contemporary culture and design, with immersive brand moments woven throughout the evening’s hospitality experience.
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Guests explored a curated literary showcase celebrating contemporary culture and design, with immersive brand moments woven throughout the evening’s hospitality experience.
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Guests explored a curated literary showcase celebrating contemporary culture and design, with immersive brand moments woven throughout the evening’s hospitality experience.
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Editorial displays and carefully selected Assouline titles created refined browsing moments, transforming the venue into a destination for luxury publishing, travel and visual storytelling.
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Editorial displays and carefully selected Assouline titles created refined browsing moments, transforming the venue into a destination for luxury publishing, travel and visual storytelling.
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Editorial displays and carefully selected Assouline titles created refined browsing moments, transforming the venue into a destination for luxury publishing, travel and visual storytelling.
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Editorial displays and carefully selected Assouline titles created refined browsing moments, transforming the venue into a destination for luxury publishing, travel and visual storytelling.
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Editorial displays and carefully selected Assouline titles created refined browsing moments, transforming the venue into a destination for luxury publishing, travel and visual storytelling.
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Editorial displays and carefully selected Assouline titles created refined browsing moments, transforming the venue into a destination for luxury publishing, travel and visual storytelling.
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Editorial displays and carefully selected Assouline titles created refined browsing moments, transforming the venue into a destination for luxury publishing, travel and visual storytelling.
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Editorial displays and carefully selected Assouline titles created refined browsing moments, transforming the venue into a destination for luxury publishing, travel and visual storytelling.
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Editorial displays and carefully selected Assouline titles created refined browsing moments, transforming the venue into a destination for luxury publishing, travel and visual storytelling.
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Editorial displays and carefully selected Assouline titles created refined browsing moments, transforming the venue into a destination for luxury publishing, travel and visual storytelling.
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Elevated service and bespoke refreshments complemented an intimate gathering, where considered details and premium hospitality encouraged connection, conversation and discovery.
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Elevated service and bespoke refreshments complemented an intimate gathering, where considered details and premium hospitality encouraged connection, conversation and discovery.
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Elevated service and bespoke refreshments complemented an intimate gathering, where considered details and premium hospitality encouraged connection, conversation and discovery.
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Elevated service and bespoke refreshments complemented an intimate gathering, where considered details and premium hospitality encouraged connection, conversation and discovery.
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Elevated service and bespoke refreshments complemented an intimate gathering, where considered details and premium hospitality encouraged connection, conversation and discovery.
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Elevated service and bespoke refreshments complemented an intimate gathering, where considered details and premium hospitality encouraged connection, conversation and discovery.
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Elevated service and bespoke refreshments complemented an intimate gathering, where considered details and premium hospitality encouraged connection, conversation and discovery.
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Elevated service and bespoke refreshments complemented an intimate gathering, where considered details and premium hospitality encouraged connection, conversation and discovery.
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Elevated service and bespoke refreshments complemented an intimate gathering, where considered details and premium hospitality encouraged connection, conversation and discovery.
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Elevated service and bespoke refreshments complemented an intimate gathering, where considered details and premium hospitality encouraged connection, conversation and discovery.
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Portrait opportunities were integrated throughout the space, allowing guests to engage with the publication while generating polished, social-first imagery.
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Portrait opportunities were integrated throughout the space, allowing guests to engage with the publication while generating polished, social-first imagery.
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Portrait opportunities were integrated throughout the space, allowing guests to engage with the publication while generating polished, social-first imagery.
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Portrait opportunities were integrated throughout the space, allowing guests to engage with the publication while generating polished, social-first imagery.
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Portrait opportunities were integrated throughout the space, allowing guests to engage with the publication while generating polished, social-first imagery.
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Portrait opportunities were integrated throughout the space, allowing guests to engage with the publication while generating polished, social-first imagery.
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Portrait opportunities were integrated throughout the space, allowing guests to engage with the publication while generating polished, social-first imagery.
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Portrait opportunities were integrated throughout the space, allowing guests to engage with the publication while generating polished, social-first imagery.
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Portrait opportunities were integrated throughout the space, allowing guests to engage with the publication while generating polished, social-first imagery.
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Portrait opportunities were integrated throughout the space, allowing guests to engage with the publication while generating polished, social-first imagery.
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Live artisan demonstrations highlighted traditional craftsmanship and cultural heritage, offering visitors an authentic connection to the stories and makers featured within the project.
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Live artisan demonstrations highlighted traditional craftsmanship and cultural heritage, offering visitors an authentic connection to the stories and makers featured within the project.
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Live artisan demonstrations highlighted traditional craftsmanship and cultural heritage, offering visitors an authentic connection to the stories and makers featured within the project.
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Live artisan demonstrations highlighted traditional craftsmanship and cultural heritage, offering visitors an authentic connection to the stories and makers featured within the project.
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Live artisan demonstrations highlighted traditional craftsmanship and cultural heritage, offering visitors an authentic connection to the stories and makers featured within the project.
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Live artisan demonstrations highlighted traditional craftsmanship and cultural heritage, offering visitors an authentic connection to the stories and makers featured within the project.
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Live artisan demonstrations highlighted traditional craftsmanship and cultural heritage, offering visitors an authentic connection to the stories and makers featured within the project.
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Live artisan demonstrations highlighted traditional craftsmanship and cultural heritage, offering visitors an authentic connection to the stories and makers featured within the project.
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Live artisan demonstrations highlighted traditional craftsmanship and cultural heritage, offering visitors an authentic connection to the stories and makers featured within the project.
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Live artisan demonstrations highlighted traditional craftsmanship and cultural heritage, offering visitors an authentic connection to the stories and makers featured within the project.
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Custom branding, sculptural installations and destination-inspired design cues reinforced the launch narrative, creating a memorable environment for press, creators and VIP attendees.
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Custom branding, sculptural installations and destination-inspired design cues reinforced the launch narrative, creating a memorable environment for press, creators and VIP attendees.
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Custom branding, sculptural installations and destination-inspired design cues reinforced the launch narrative, creating a memorable environment for press, creators and VIP attendees.
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Custom branding, sculptural installations and destination-inspired design cues reinforced the launch narrative, creating a memorable environment for press, creators and VIP attendees.
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Custom branding, sculptural installations and destination-inspired design cues reinforced the launch narrative, creating a memorable environment for press, creators and VIP attendees.
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Custom branding, sculptural installations and destination-inspired design cues reinforced the launch narrative, creating a memorable environment for press, creators and VIP attendees.
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Custom branding, sculptural installations and destination-inspired design cues reinforced the launch narrative, creating a memorable environment for press, creators and VIP attendees.
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Custom branding, sculptural installations and destination-inspired design cues reinforced the launch narrative, creating a memorable environment for press, creators and VIP attendees.
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Custom branding, sculptural installations and destination-inspired design cues reinforced the launch narrative, creating a memorable environment for press, creators and VIP attendees.
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Custom branding, sculptural installations and destination-inspired design cues reinforced the launch narrative, creating a memorable environment for press, creators and VIP attendees.
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