Alexander Wang 'Serpenti Through The Eyes of' Global Campaign
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My Beautiful City developed the creative world for Alexander Wang x Bvlgari’s Serpenti Through the Eyes of collaboration, making retail codes the hero of the narrative. Across twin launch events in New York and Shanghai, we extended the same vocabulary into the global campaign to ensure a single, cohesive universe across live and content. Photographed and directed by Eli Russell Linnetz, the campaign cast Hailey Bieber in an empty, ’80s-inspired jewellery department—a high/low mise-en-scène that sharpened Wang’s downtown sensibility against Bvlgari’s heritage
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My Beautiful City developed the creative world for Alexander Wang × Bvlgari’s Serpenti Through the Eyes Of collaboration, building a sharp, retail-driven visual language that merged Wang’s downtown sensibility with Bvlgari’s heritage codes.
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My Beautiful City developed the creative world for Alexander Wang × Bvlgari’s Serpenti Through the Eyes Of collaboration, building a sharp, retail-driven visual language that merged Wang’s downtown sensibility with Bvlgari’s heritage codes.
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My Beautiful City developed the creative world for Alexander Wang × Bvlgari’s Serpenti Through the Eyes Of collaboration, building a sharp, retail-driven visual language that merged Wang’s downtown sensibility with Bvlgari’s heritage codes.
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My Beautiful City developed the creative world for Alexander Wang × Bvlgari’s Serpenti Through the Eyes Of collaboration, building a sharp, retail-driven visual language that merged Wang’s downtown sensibility with Bvlgari’s heritage codes.
[00]
My Beautiful City developed the creative world for Alexander Wang × Bvlgari’s Serpenti Through the Eyes Of collaboration, building a sharp, retail-driven visual language that merged Wang’s downtown sensibility with Bvlgari’s heritage codes.
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My Beautiful City developed the creative world for Alexander Wang × Bvlgari’s Serpenti Through the Eyes Of collaboration, building a sharp, retail-driven visual language that merged Wang’s downtown sensibility with Bvlgari’s heritage codes.
[00]
My Beautiful City developed the creative world for Alexander Wang × Bvlgari’s Serpenti Through the Eyes Of collaboration, building a sharp, retail-driven visual language that merged Wang’s downtown sensibility with Bvlgari’s heritage codes.
[00]
My Beautiful City developed the creative world for Alexander Wang × Bvlgari’s Serpenti Through the Eyes Of collaboration, building a sharp, retail-driven visual language that merged Wang’s downtown sensibility with Bvlgari’s heritage codes.
[00]
My Beautiful City developed the creative world for Alexander Wang × Bvlgari’s Serpenti Through the Eyes Of collaboration, building a sharp, retail-driven visual language that merged Wang’s downtown sensibility with Bvlgari’s heritage codes.
[00]
My Beautiful City developed the creative world for Alexander Wang × Bvlgari’s Serpenti Through the Eyes Of collaboration, building a sharp, retail-driven visual language that merged Wang’s downtown sensibility with Bvlgari’s heritage codes.
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Across launch events in New York and Shanghai, the experience extended seamlessly into the campaign universe, creating one cohesive narrative across live experience, retail and content.
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Across launch events in New York and Shanghai, the experience extended seamlessly into the campaign universe, creating one cohesive narrative across live experience, retail and content.
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Across launch events in New York and Shanghai, the experience extended seamlessly into the campaign universe, creating one cohesive narrative across live experience, retail and content.
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Across launch events in New York and Shanghai, the experience extended seamlessly into the campaign universe, creating one cohesive narrative across live experience, retail and content.
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Across launch events in New York and Shanghai, the experience extended seamlessly into the campaign universe, creating one cohesive narrative across live experience, retail and content.
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Across launch events in New York and Shanghai, the experience extended seamlessly into the campaign universe, creating one cohesive narrative across live experience, retail and content.
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Across launch events in New York and Shanghai, the experience extended seamlessly into the campaign universe, creating one cohesive narrative across live experience, retail and content.
[00]
Across launch events in New York and Shanghai, the experience extended seamlessly into the campaign universe, creating one cohesive narrative across live experience, retail and content.
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Across launch events in New York and Shanghai, the experience extended seamlessly into the campaign universe, creating one cohesive narrative across live experience, retail and content.
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Across launch events in New York and Shanghai, the experience extended seamlessly into the campaign universe, creating one cohesive narrative across live experience, retail and content.
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Directed and photographed by Eli Russell Linnetz, the campaign placed Hailey Bieber inside an empty, ’80s-inspired jewellery department, balancing polished luxury with subversive commercial references.
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Directed and photographed by Eli Russell Linnetz, the campaign placed Hailey Bieber inside an empty, ’80s-inspired jewellery department, balancing polished luxury with subversive commercial references.
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Directed and photographed by Eli Russell Linnetz, the campaign placed Hailey Bieber inside an empty, ’80s-inspired jewellery department, balancing polished luxury with subversive commercial references.
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Directed and photographed by Eli Russell Linnetz, the campaign placed Hailey Bieber inside an empty, ’80s-inspired jewellery department, balancing polished luxury with subversive commercial references.
[00]
Directed and photographed by Eli Russell Linnetz, the campaign placed Hailey Bieber inside an empty, ’80s-inspired jewellery department, balancing polished luxury with subversive commercial references.
[00]
Directed and photographed by Eli Russell Linnetz, the campaign placed Hailey Bieber inside an empty, ’80s-inspired jewellery department, balancing polished luxury with subversive commercial references.
[00]
Directed and photographed by Eli Russell Linnetz, the campaign placed Hailey Bieber inside an empty, ’80s-inspired jewellery department, balancing polished luxury with subversive commercial references.
[00]
Directed and photographed by Eli Russell Linnetz, the campaign placed Hailey Bieber inside an empty, ’80s-inspired jewellery department, balancing polished luxury with subversive commercial references.
[00]
Directed and photographed by Eli Russell Linnetz, the campaign placed Hailey Bieber inside an empty, ’80s-inspired jewellery department, balancing polished luxury with subversive commercial references.
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Directed and photographed by Eli Russell Linnetz, the campaign placed Hailey Bieber inside an empty, ’80s-inspired jewellery department, balancing polished luxury with subversive commercial references.
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My Beautiful City translated this high/low aesthetic into sculptural retail environments and product installations, where industrial shelving, translucent materials and stark lighting framed the Serpenti bags as collectible objects within a cinematic, editorial landscape.
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My Beautiful City translated this high/low aesthetic into sculptural retail environments and product installations, where industrial shelving, translucent materials and stark lighting framed the Serpenti bags as collectible objects within a cinematic, editorial landscape.
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My Beautiful City translated this high/low aesthetic into sculptural retail environments and product installations, where industrial shelving, translucent materials and stark lighting framed the Serpenti bags as collectible objects within a cinematic, editorial landscape.
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My Beautiful City translated this high/low aesthetic into sculptural retail environments and product installations, where industrial shelving, translucent materials and stark lighting framed the Serpenti bags as collectible objects within a cinematic, editorial landscape.
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My Beautiful City translated this high/low aesthetic into sculptural retail environments and product installations, where industrial shelving, translucent materials and stark lighting framed the Serpenti bags as collectible objects within a cinematic, editorial landscape.
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My Beautiful City translated this high/low aesthetic into sculptural retail environments and product installations, where industrial shelving, translucent materials and stark lighting framed the Serpenti bags as collectible objects within a cinematic, editorial landscape.
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My Beautiful City translated this high/low aesthetic into sculptural retail environments and product installations, where industrial shelving, translucent materials and stark lighting framed the Serpenti bags as collectible objects within a cinematic, editorial landscape.
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My Beautiful City translated this high/low aesthetic into sculptural retail environments and product installations, where industrial shelving, translucent materials and stark lighting framed the Serpenti bags as collectible objects within a cinematic, editorial landscape.
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My Beautiful City translated this high/low aesthetic into sculptural retail environments and product installations, where industrial shelving, translucent materials and stark lighting framed the Serpenti bags as collectible objects within a cinematic, editorial landscape.
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My Beautiful City translated this high/low aesthetic into sculptural retail environments and product installations, where industrial shelving, translucent materials and stark lighting framed the Serpenti bags as collectible objects within a cinematic, editorial landscape.