Reformation UK Launch
The fashion industry’s carbon impact is currently the 2nd highest polluter after the Oil Industry. My Beautiful City responded to these alarming statistics and are proud to work with Reformation – a brand that understands the importance of ethical practice. The event championed the brand’s sustainable, social and creative identity with 100% zero waste. Reformation supports women’s’ empowerment by teaming up with the skater community at the iconic skate park Bay Sixty6, a not-for-profit local organisation. 100% of the set is pre-loved, made from recycled natural materials and to be gifted post event. All plants used at the event will remain at the skatepark or find a new home in the local area thanks to Reformation’s partnership with local non-profit organisation; The Westway Trust. Beneficiaries have included community projects, local schools and parks.