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Mac

Pub Takeover Events
Mac Pub Takeover
Mac Pub Takeover
Mac Pub Takeover
Mac Pub Takeover
Mac Pub Takeover
Mac Pub Takeover

Mac

MBC designed and produced MAC’s local pub takeover in celebration of VIVA GLAM and World Aids Day. A Soho pub was transformed into The MAC Arms, a fly-postered, red, glitter celebration of the lipstick. DJs included Princess Julia, Jess and Reba Maybury and HIV Voices talent performed spoken word moments. MBC designed a graphic identity which focused on calling out the achievements of VIVA GLAM and informing guests on the good that the purchase of just one VIVA GLAM lipstick does.

 

 

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