Mac

MBC designed and produced MAC’s local pub takeover in celebration of VIVA GLAM and World Aids Day. A Soho pub was transformed into The MAC Arms, a fly-postered, red, glitter celebration of the lipstick. DJs included Princess Julia, Jess and Reba Maybury and HIV Voices talent performed spoken word moments. MBC designed a graphic identity which focused on calling out the achievements of VIVA GLAM and informing guests on the good that the purchase of just one VIVA GLAM lipstick does.