House 99 x L'Oréal

MBC creatively produced a 360° global launch event for David Beckham and L’Oreal’s new male grooming brand, House 99. This included organising ground logistics and hotels for many of the international guests and taking over an East London barbershop for a day where guests could have a pre-party grooming session. The production culminated in the launch party held at ElectroWerkz, Islington. There was a strong focus on generating digital impressions with top global influencers flown in, whilst Brit Nominee Loyle Carner & Nicholas Grimshaw were booked as the entertainment.