Galerie Gmurzynska

Galerie Gmurzynska invited My Beautiful City’s Creative Director Robin Scott-Lawson to design its immersive booth at The European Fine Art Fair at Park Avenue Armory in May 2018. Inspired by nature, MBC designed and created a soft, poetic space within the space, in graphic juxtaposition with the grand aesthetic and masculinity of the Armory, incorporating a skylight, sloped ceiling, cement stone wash walls and bespoke sunken seat.  With little natural light in the venue, a projection of passing clouds was used to make an imaginary sky, intensifying the impression of warmth, intimacy and serenity. Forbes featured the installation as their number one gallery from a total number of 80 exhibitions showing.