AW x Bvlgari

Alexander Wang reimagines Bvlgari Serpenti Forever Bag as part of the 135-year-old house’s ongoing “Serpenti Through the Eyes of” capsule collection. Hosted at the Bulgari Hotel Shanghai over #ShanghaiFashionWeek, the event featured headline performances from Vava & DJ Fvckpdro.
For the launch, we transformed the hotel ballroom into an 80’s luxury department store with warm tones of gold illuminating the space. The interactive press area allowed guests to be photographed within a window display. Collaborating with artist @johnyuyi a series of bespoke temporary tattoos were created to highlight the collaboration collection in a playful manner.