Alexander Wang x Bvlgari
The global launch of Alexander Wang x Bvlgari limited-edition handbag collection. Hosted at the Old Henri Bendel building on Fifth Avenue over NYFW, the event featured headline performances from global stars, Rick Ross & Normani, with DJ sets by Pedro Cavaliere & Asmara. The event incorporated impactful and unexpected touch – points throughout the 80s themed department store.The theme was amplified by the hues of pink, purple & blue lighting. Unclothed mannequins of varying heights were sporadically positioned throughout the space. My Beautiful City art directed and produced the event and were instrumental in booking all the talent. In addition MBC produced the animated invites, implemented the social media strategy and conducted the photo shoots.