Alexa Chung Tokyo
In line with Alexa Chung’s launch of her collection into Asia, MBC produced a fashion presentation in Japan underneath the iconic Tokyo Tower. “The Virginia” collection took inspiration from Charleston in Lewes, an escape from London for many of the Bloomsbury set at the turn of the last century. In collaboration with illustrator Illy Jankovich, MBC created a life sized diorama to showcase the collection. Playing with perspective and a sense of fun and characterisation, the space was brought to life with vignettes of girls such as fishing on a summers day and moon gazing by night.